Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.

28 Maj 201818min

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Maj 201816min

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Rebecca Hopkins (Executive Vice President at Colangelo & Partners). Rebecca is originally from McLaren Vale in Australia and has worked in the wine industry in both Australia and the United States. Rebecca is an expert in brand communication and event marketing and talks about her current projects on Californian wine with Colangelo & Partners. Rebecca provides some useful tips about selling wine with words and identifies some mistakes to avoid. She also talks about how millennials respond to wine marketing and their interest in the physical experience of wine. Tune in for another exciting episode of out “Let’s talk wine biz – wine2wine series”!

21 Maj 201816min

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Francesca Bava (Giulio Cocchi Spumanti). Francesca is Roberto Bava’s daughter (see episode 105) and works for the Giulio Cocchi brand owned by the Bava family. Francesca tells Monty all about Asti Spumante, Cocchi’s aromatized wines and their signature Vermouth, made with a mix of 30 herbs including artemisia!

15 Maj 20189min

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

Ep. 106 Monty Waldin interviews Felicity Carter (Meininger's Wine Business International) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin meets Felicity Carter, Editor-in-Chief at Meininger’s Wine Business International to discuss wine journalism. Felicity tells Monty her personal story and her own talks about wine writing, the importance of a good editor, and the future of paper and online wine magazines. She also provides some interesting suggestions on writing to wine journalists out there!

14 Maj 201820min

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Roberto Bava, whose family owns the Bava Winery in Cocconato d’Asti (Piemonte). Roberto tells Monty about the Malvasia di Schierano native grape whose wines can be paired with strawberries and cream, and, more adventurously, as he suggests, with Thai shrimps and Korean kimchi. Monty and Roberto also talk about the Nizza Monferrato denomination for Barbera and more delicious food pairings with Bava’s Barolo. Tune in for another gourmet trip to Piemonte!

8 Maj 20189min

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

In this episode of “Let’s talk wine biz – wine2wine series” Monty Waldin meets Jeffery Tobias Halter, President of YWomen Gender Corporate Consulting. Jeffrey spoke at wine2wine 2017 as part of the Women of the Vine and Spirits track on advancing women in the workplace. In this podcast Monty and Jeffrey talk about business strategies to empower women in the workplace and to advance their leadership in business more broadly. Tune in for some interesting reflections on gender issues in business that will also benefit professionals in the wine sector at large.

7 Maj 201817min

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Tim Banks, Sales and Marketing Director at the renowned Ornellaia winery in Tuscany. Monty and Tim discuss Ornellaia’s importance and fame as well as its new developments including a white Ornellaia wine. Tim also compares Italian and French wine business cultures. Tune in for a legendary and “Super Tuscan” episode of Italian Wine Podcast!

1 Maj 201817min

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