Ep. 1977 The Shapes & Sizes of Brand Ambassadors for Luxury Wine | wine2wine Business Forum 2023

Ep. 1977 The Shapes & Sizes of Brand Ambassadors for Luxury Wine | wine2wine Business Forum 2023

Welcome to Episode 1977, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- The Shapes & Sizes of Brand Ambassadors for Luxury Wine with Peter Yeung DipWSET, Matteo Lunelli Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Brand ambassadors can be a key element in spreading the story and messaging of a winery. This is particularly important for luxury wineries, where sales are more brand-driven vs packaging or shelf placement driven. Brand ambassadors can take a variety of “shapes and sizes”, from being part of people’s jobs to a full team of brand ambassadors globally. This session will explore the role of brand ambassadors, how they add value, and the common archetypes of effective brand ambassadors in the context of luxury wine. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

Ep. 156 Monty Waldin interviews Richard Kershaw MW (Kershaw Wines, South Africa) | Italian Wine Personalities

In this episode Monty Waldin interviews Richard Kershaw MW and owner of the Kershaw Wines in South Africa. Monty’s long time friend Richard talks about the possibility of planting Italian native grapes in South Africa, about the South African wine market at an international level, and the Master of Wine programme. Tune in to find out also which Italian wine Richard has in its cabinet!

26 Nov 201720min

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

Ep. 64 Monty Waldin interviews Francesco Zonin (Zonin 1821) | Discover Italian Regions: Veneto

In this podcast Monty Waldin meets Francesco Zonin (Zonin 1821) for an interesting discussion on marketing Italian wine and the different psychological perceptions of wine in different cultures. Fran-cesco talks about his father’s “wine” travels in the 70s in places like Australia, New Zealand, Chile, California, Brazil, Argentina, and his stop in Virginia where the family owns Barboursville Vineyards. Francesco talks about the complexities of marketing and communicating Italian wines in today’s rich landscape of social media and communication technologies.

16 Okt 201711min

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

Ep. 63 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 2 | Discover Italian Regions: Marche

In the second part of Monty Waldin’s interview to Gianluca Garofoli, Monty and Gianluca discuss the Garofoli family history which dates back to and intersects with the mid-nineteenth century Italian Risorgimento, the political, economic and cultural movement that led to the Italian Unification from 1861 onwards. Monty and his guest also continue their conversation about the Marche terroirs and the Garofoli styles of wine.

10 Okt 20179min

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

Ep. 62 Monty Waldin interviews Gianluca Garofoli (Garofoli Winery) Pt. 1 | Discover Italian Regions: Marche

In this two-part episode Monty meets Gianluca Garofoli of Garofoli Vini in Marche. Monty and Gianluca talk about the Marche region and Garofoli’s Verdicchio dei Castelli di Jesi “Podium” wine. Monty and Gianluca also talk about wine and food pairings, particularly their Verdicchio-based wines combined with Asian food. Tune for part 1 of another exciting conversation about Marche and a fantastic Verdicchio terroir!

9 Okt 201714min

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

Ep. 61 Monty Waldin interviews Chiara Lungarotti (Lungarotti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Chiara Lungarotti at the Lungarotti Winery in Umbria. The Lungarotti winery put Umbria on the wine map of Italy with the production of their famous wine Rubesco, a perfect wine for a typical lentil soup and other Umbiran produce such as black truffles. Tune in to listen to Chiara’s family history and her childhood memories walking and working in the vineyard with her father Giorgio.

3 Okt 20178min

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 60 Monty Waldin interviews Giovanni Manetti (Fontodi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Giovanni Manetti, owner of Fontodi Winery in Panzano, in Chianti Classico. Monty and Giovanni discuss the family history of Fontodi and their way of following biodynamic principles of viticulture. Giovanni also comments on how biodynamic viticulture helps the vineyard cope better with the challenges of global warming. Join Monty Waldin for another exciting conversation with a great Italian wine personality!

2 Okt 201711min

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

Ep. 59 Monty Waldin interviews Paolo Berluti (La Calcinara Winery) | Discover Italian Regions: Marche

In this episode, we return to the beautiful Conero area of Marche where Monty Waldin meets Paolo Berluti at La Calcinara Winery. Tune in to learn more about organic viticulture, Montepulciano grapes and the importance of insects in the vineyard. Join Monty and Paolo for a "smooth and relaxed" cin cin with Rosso Conero!

25 Sep 201711min

Ep. 58 Monty Waldin interviews Alessandro Fenino (Pievalta Winery) | Discover Italian Regions: Marche

Ep. 58 Monty Waldin interviews Alessandro Fenino (Pievalta Winery) | Discover Italian Regions: Marche

Monty Waldin’s journey to Marche continues in this episode, dedicated to the Verdicchio grape and biodynamic viticulture. Monty meets Alessandro Fenino, manager at the Pievalta – Castelli di Jesi winery, and a passionate advocate of biodynamics and sustainability. Alessandro talks about the misperception of Verdicchio-based wines as “pizzeria wines” and unveils the potential of this great white grape to yield terroir-driven and versatile wines.

21 Sep 201718min

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