Ep. 1977 The Shapes & Sizes of Brand Ambassadors for Luxury Wine | wine2wine Business Forum 2023

Ep. 1977 The Shapes & Sizes of Brand Ambassadors for Luxury Wine | wine2wine Business Forum 2023

Welcome to Episode 1977, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- The Shapes & Sizes of Brand Ambassadors for Luxury Wine with Peter Yeung DipWSET, Matteo Lunelli Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Brand ambassadors can be a key element in spreading the story and messaging of a winery. This is particularly important for luxury wineries, where sales are more brand-driven vs packaging or shelf placement driven. Brand ambassadors can take a variety of “shapes and sizes”, from being part of people’s jobs to a full team of brand ambassadors globally. This session will explore the role of brand ambassadors, how they add value, and the common archetypes of effective brand ambassadors in the context of luxury wine. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 56 Monty Waldin interviews Marco Moroder (Moroder Winery) | Discover Italian Regions: Marche

Ep. 56 Monty Waldin interviews Marco Moroder (Moroder Winery) | Discover Italian Regions: Marche

In this episode Monty Waldin meets Marco Moroder, manager of the Moroder Winery, in the beautiful region of Marche. Marco talks about his motocross expeditions in his vineyards and discusses Marche's wines such as Rosso Conero. Marco tells Monty about his winery’s commitment to organic and low-impact farming and presents some interesting wine and food pairings: the Montepulciano-based red wines in Marche pair well with stockfish-based dishes and “moscioli” spaghetti – moscioli are wild and D.O.P. mussels to be found along the Marche coast. Will Monty join in for a motocross ride in the vineyard with Marco? Tune in to find out!

17 Sep 20179min

Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Cows, genetics, Montepulciano, and the Conero Terroir in the Marche region: these are the ingredients of this episode of Italian Wine Podcast in which Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery). Join us for a Cin Cin with a glass of Rosso Conero!

14 Sep 201711min

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

In this episode Monty Waldin interviews Lorenzo Marotti Campi of the Marotti Campi Winery in the Marche region. Lorenzo and Monty talk about Marche's native grapes such as Verdicchio and Lacrima di Morro d’Alba—the latter being an almost extinct grape recently rediscovered. Lorenzo also discusses wine and food pairing with Lacrima! Tune in for another vinous and gastronomic journey into another fascinating Italian wine region!

12 Sep 201713min

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

In this episode Monty Waldin interviews Gerd Stepp, a flying winemaker of German origins, who worked in several countries and spent a considerable amount of time working in Italy in the Chianti region. Gerd discusses with Monty how the style of Tuscan wines changed over the last twenty years. He also talks about his favorite wine and food pairings with Chianti wines and offers some insight into the international market for Italian wine.

11 Sep 201710min

Ep. 53 Monty Waldin interviews Enrico Rivetto (Rivetto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 53 Monty Waldin interviews Enrico Rivetto (Rivetto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin interviews Enrico Rivetto of the Rivetto Winery in the Langhe region of Piemonte. Enrico talks about Piedmontese varieties such as Nascetta, Barbera, Nebbiolo, but also a white grape called Nascetta. Enrico presents his wines and tells Monty all about his wine-making philosophy based on biodynamic principles. He also discusses his experiments with winemaking in claypot and terracotta containers. Tune in to discover another energetic Italian wine personality!

5 Sep 201710min

Ep. 52 Monty Waldin interviews Tim Manning (Vinochisti Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 52 Monty Waldin interviews Tim Manning (Vinochisti Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Tim Manning owner of Vinochisti Winery in Tuscany. Tim tells Monty all about his experiments with Italian native grape varieties such as Sagrantino, Erbaluce, Vernaccia di San Giminiano, and Lacrima di Morro d’Alba. Tune in to discover another exciting wine-making and ‘wine-anarchist’ story from the heart of Tuscany!

4 Sep 201720min

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

In the second part of Monty Waldin’s interview with Paolo De Marchi, Monty and Paolo continue their conversation about the Chianti Classico landscape and terroir. Paolo discusses his signature wines and his viticulture and wine-making philosophy. Join us for a cin cin with another outstanding Italian wine personality!

29 Aug 201713min

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

In the first of this two-part interview with Paolo De Marchi, Monty Waldin digs deeper into the history of the Chianti Classico area. In this first part, Monty and Paolo discuss the end of the old sharecropping era in the Chianti region and the developments in viticulture in the sixties and seventies. Paolo also talks about the beauty of the Chianti region, the importance of biodiversity in viticulture, and research findings on wild yeasts.

28 Aug 201716min

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