Linking Service Design to business value / Damian Kernahan / Episode #9

Linking Service Design to business value / Damian Kernahan / Episode #9

Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers. ---------------------------------------- EPISODE GUIDE 1:32 - First encounter with Service Design. 5:50 - What if we actually implemented more service design work? 13:48 - What is the clear value proposition of service design? 18:34 - How can we link service design and customer experience improvement to value? 24:17 - Expert tip: read (a lot)! 27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves? ---------------------------------------- ABOUT DAMIAN KERNAHAN Damian on Twitter ➜ https://goo.gl/30Q3TG LINKS FROM THE SHOW Proto Partners ➜ http://goo.gl/4zWRX3 Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi Running Lean (book) ➜ https://goo.gl/qBsXAP Kerry Bodine ➜ http://goo.gl/BwjzEl

Avsnitt(318)

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Dec 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Nov 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Nov 20251h 9min

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

13 Nov 20251h 2min

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

We've got a serious problem...The "higher" you climb on the career ladder, the further removed you get from the actual discipline of design.Unfortunately, it's a story I hear surprisingly often. A des...

6 Nov 20251h 6min

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

Here's the big problem with journey maps...It's often like you've composed a masterpiece, but no one is there to actually play it.This is what I feel when I see a carefully crafted map (our version of...

30 Okt 20251h 3min

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

What is the thing biggest stopping you from doing meaningful work...When I listen to the service design professionals around me, it's often not the tools or methods they have access to.Rather, and you...

23 Okt 20251h 6min

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

I recently started playing Padel...And like with all my new hobbies, I enjoy getting good gear.So after some research, I treated myself to a racket from the higher end of the market.Now, when I'm on t...

9 Okt 20251h 10min

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