Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

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The Art of Responsible Service Design / KA McKercher / Ep. #220

The Art of Responsible Service Design / KA McKercher / Ep. #220

I crossed a line... Recently, while working on redesigning our online community platform, my excitement got the better of me. I dove headfirst into prototyping a few things in the backend system. "How...

30 Jan 20251h 3min

How to Use Your Dreams to Design Services / Courtney Morgan / Ep. #219

How to Use Your Dreams to Design Services / Courtney Morgan / Ep. #219

You've never heard this on the Show before... I'm referring to a design tool that most people disregard, even laugh about when they first hear about it. They say it's childish, something you can't tak...

16 Jan 20251h 7min

Key Lessons from a Service Design Community / #Circle Special

Key Lessons from a Service Design Community / #Circle Special

This one is a bit different... Not the usual interview that you're used to. In this episode, you'll actually hear me answering the questions. Why? Well, it's become a bit of a tradition to start the y...

9 Jan 20251h 6min

Journey Management in 2025: Trends, Challenges, and Predictions / Jochem van der Veer / Ep. #218

Journey Management in 2025: Trends, Challenges, and Predictions / Jochem van der Veer / Ep. #218

First of all, I want to wish you a very happy 2025. We're starting the new year with a bang. Journey Management has been a hot topic for the last two years, and for good reason. The shift from mapping...

2 Jan 20251h 9min

Stop designing WITH your users! There is a better way. / Sloan Leo Cowan / Ep. #217

Stop designing WITH your users! There is a better way. / Sloan Leo Cowan / Ep. #217

There's a problem with the current design process that often goes unnoticed... A problem that can lead to less-than-ideal outcomes or, even worse, harm certain communities. To understand this, we must...

19 Dec 20241h

The Secrets behind Research that Scales / Kate Towsey / Ep. #216

The Secrets behind Research that Scales / Kate Towsey / Ep. #216

There is no service design... Without high-quality research. Sure, we all know that. But doing good research is hard. Kate Towsey, often called the inventor of the ResearchOps field, can certainly att...

5 Dec 20241h 1min

The RIGHT way to do strategy in an uncertain world? / Peter Compo / Ep. #215

The RIGHT way to do strategy in an uncertain world? / Peter Compo / Ep. #215

What is strategy... A plan for how you intend to achieve your goals? That's how a lot of people define strategy. But there's a problem with this rigid approach... As Mike Tyson wisely said once: "Ever...

21 Nov 20241h 13min

Advancing Service Design 2024 / Program Deep Dive with Sylvie Abookire

Advancing Service Design 2024 / Program Deep Dive with Sylvie Abookire

An exciting new conference is just around the corner, ​Advancing Service Design 2024​. We ​recently had a chat​ with Lou Rosenfeld, the conference organizer, about key ideas behind the conference. Now...

14 Nov 202433min

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