Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

Leveraging the Customer Journey as a dynamic change plan / Daniel Ewerman / Episode #14

How do you put customers at the heart of your business? Daniel Ewerman talks about the power of the customer journey when it's treated as a change plan instead of a deliverable. We also talk about the need to design service organisations not just services. ---------------------------------------- EPISODE GUIDE 1:25 - Daniels first encounter with Service Design. 5:17 - Why do organisations fail to put the customers at the center of their business? 14:00 - Why service design(ers) shouldn’t design services but organisations? 22:12 - What if the customer journey is a dynamic change plan? 28:01 - Expert tip: get yourself familiair with the language. 29:18 - Big question: how to create ownership of the change plan? ---------------------------------------- ABOUT DANIEL EWERMAN Twitter ➜ https://goo.gl/6WgiAw LinkedIn ➜ https://goo.gl/3j9rzu LINKS FROM THE SHOW Transformator Design ➜ https://goo.gl/8AXngy Custellence ➜ https://goo.gl/x5kQon Customer experience: why some organisations succeed - and others don't (book) ➜ https://goo.gl/cTVBma ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ http://youtube.com/c/servicedesignshow

Avsnitt(314)

Why People Aren't Listening to You - And How to Fix That / Gabrielle Dolan / Ep. #214

Why People Aren't Listening to You - And How to Fix That / Gabrielle Dolan / Ep. #214

I remember being subscribed to this email newsletter from a guy named Josh, all about email marketing (kind of meta)... Every single day, a new email from Josh would pop up in my inbox, and I'd open i...

7 Nov 20241h

What's this new SD conference all about!? / Advancing Service Design Conference 2024 (Part 1) with Lou Rosenfeld

What's this new SD conference all about!? / Advancing Service Design Conference 2024 (Part 1) with Lou Rosenfeld

I'm excited... There's a brand new conference just around the corner – ​Advancing Service Design​ – and it's organized by none other than Rosenfeld Media, the publisher behind some of the most iconic ...

31 Okt 202434min

Confessions of a Journey Management Pioneer / Florian Vollmer / Ep. #213

Confessions of a Journey Management Pioneer / Florian Vollmer / Ep. #213

Sure, everyone's talking about Journey Management, but few are actually doing it well... It's one thing to map out customer journeys, but quite another to truly manage them. The frameworks and models...

24 Okt 20241h 2min

A New Approach to Measuring Design's Impact / Stacey Barr / Ep. #212

A New Approach to Measuring Design's Impact / Stacey Barr / Ep. #212

This might be the most profound conversation I've recorded this year... What if I told you that the puzzle of how to measure and quantify the value of design has already been solved? I know, it soun...

10 Okt 20241h 9min

Are We Designing a Landfill or Leaving a Legacy? / Jennifer Rittner / Ep. #211

Are We Designing a Landfill or Leaving a Legacy? / Jennifer Rittner / Ep. #211

Let's start with an "easy" question today... Is design a force for good, or just another cog in the capitalist machine? I know many design professionals are grappling with this question. We see design...

26 Sep 20241h 8min

How DesignOps helps you Focus on What Matters / Meredith Black / Ep. #210

How DesignOps helps you Focus on What Matters / Meredith Black / Ep. #210

Ever feel like the weight of the world on your shoulders as a service design professional... That you're constantly juggling your "actual" work with the complexities of organizational processes and s...

12 Sep 202457min

RAG makes Service Design easier, faster, and more fun / Kirk Marple / Ep. #209

RAG makes Service Design easier, faster, and more fun / Kirk Marple / Ep. #209

Sure, AI is pretty cool, but have you heard of something called Retrieval-Augmented-Generation (RAG)... We don't often spotlight specific tech on the Show, but RAG? I firmly believe that RAG has the ...

29 Aug 20241h 5min

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

Can We Design for a Better Tomorrow? Steve Baty / Ep. #208

How can we leave the world in a better place than we inherited it... And what's design's role in all of this? In this episode, we tackle these big questions with Steve Baty. Steve is an author, forme...

15 Aug 202458min

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