Building an athlete's personal brand

Building an athlete's personal brand

Athletes are at the heart of everything that happens in professional sport. The best players deliver the biggest moments which in turn drive the audiences, the media rights and the highlight views on YouTube. The fans want to know everything about their lives, what they do and what they think. Many players now have bigger followings than the teams they play for.

Technology, and social media in particular, is enabling the athletes to by-pass the traditional media and engage directly with their fans. This provides a huge opportunity to get their point of view across and to define themselves beyond what happens on the pitch, but it also comes with risks. What they choose to share, and how they manage what they post, has become hugely important.

In the latest of the Sports Loft podcasts, we are joined by KIN Partners MD and Founder, Simon Oliveira who manages a roster of talent including David Beckham and Neymar Jnr, and Greenfly’s co-founder and CEO Daniel Kirschner whose clients include NBA, MLB, Real Madrid and PSG. They discuss how athletes can build their brands and whether it is reasonable to expect the athletes to be role models, how both teams and players can benefit from an athlete’s increased profile and what David Beckham’s Instagram numbers would have been if he was playing today.

Avsnitt(85)

Monarch Collective: going all in on women's sports

Monarch Collective: going all in on women's sports

In this episode of our 'Investor's View' series, Yanni and Charlie chat with returning guest Jasmine Robinson. Formerly of Causeway, Jasmine is now co-founder and managing partner at Monarch Collectiv...

20 Jan 202446min

Levellr: building communities of superfans in sports

Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their f...

18 Dec 202349min

Reviewing our trend predictions and looking ahead to 2024

Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predicti...

8 Dec 202355min

Ryan Sports Ventures: investing in people that change the game

Ryan Sports Ventures: investing in people that change the game

This week Yanni and Charlie welcome Paul Hourigan onto the podcast to get his view on the world of sports, media and entertainment investment. Paul is partner at Ryan Sports Ventures, the sports inves...

21 Nov 202351min

BMW, Karta and marketing in the metaverse

BMW, Karta and marketing in the metaverse

This week's podcast features Yanni and Andy taking a deep dive into the world of gaming with Pia Schörner, head of digital content creation & BMW Metaverse at BMW, and Erik Londré, co-founder and CEO ...

7 Nov 202352min

RX3 Growth Partners: consumer investment alongside athletes

RX3 Growth Partners: consumer investment alongside athletes

In this month's Investor's View episode, Yanni sits down with Andrew Costa, partner at RX3 Growth Partners, a consumer growth equity firm co-founded by NFL quarterback Aaron Rodgers. To kick off, Andr...

24 Okt 202346min

The role of machine learning in sports, and how to build an AI startup

The role of machine learning in sports, and how to build an AI startup

This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, ...

12 Okt 20231h 1min

WISE Ventures: supporting the evolution of next-gen businesses

WISE Ventures: supporting the evolution of next-gen businesses

In the latest episode of the Sports Loft Podcast, Yanni is joined by Konrad von Moltke, principal of New York-based investment group, WISE Ventures. Within the WISE portfolio, you'll find familiar nam...

22 Sep 202341min

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