What is Copywriting? (Episode 1)

We’ve had the pleasure of hearing some truly remarkable stories and transformations from the students inside our Comprehensive Copywriting Academy. In this special episode, we’re giving you a roundup of some of the very best advice from our CCA students and working copywriters. What all of our success stories have in common? A willingness to embrace discomfort, dream a little bigger, and welcome new opportunities. Get ready to be inspired because if they can do it, what’s stopping you? --------------- Mentioned on this Episode Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s StoryChanging Careers to Become a Copywriter – Adele’s StoryLanding a 4-Figure Project 2 Months In—Courtney’s StoryLanding a Senior Copywriter Role with No Paid Experience – Mike’s StoryBecoming a Social Media Copywriter & Manager – Carli’s StoryNavigating Ups and Downs in a Copywriting Career – Tammy’s Story Related Links Overcoming Copywriter Imposter SyndromeWhat to Do When You Feel InadequateWhat to Look for in a Copywriting Job5 Reasons You’re Not Getting Copywriting Job Responses --------------- Get Free Copywriting Training here

1 Nov 202346min

Ever felt like your to-do list is about to stage a coup? Some tasks have practically set up camp there for what feels like forever, and you keep telling yourself you’ll get around to them… eventually. Here to arm you with the knowledge to tackle your to-do list with ease is our own operations manager and go-to problem-solver, Kaitlyn Spinney. Tune in to hear her expert advice on managing your time more effectively, reducing overwhelm, and the digital tools that could make your life a whole lot easier! ----------------- Related Links Amp Up Your Copywriting Productivity with Ultra Scheduling5 Ways Super-Productive Copywriters Start Their Days4 Tools to Stay On Top of Your To Do ListStaying Productive When I’m Unmotivated: Pomodoro TechniqueHow to Set Up Your Schedule When Working from Home --------------- Get Free Copywriting Training here

25 Okt 202345min

Copywriting is an ideal way to supplement your income. It’s flexible, creative, fun, and you can work with clients from anywhere. But when you’re not consistently working on your copywriting business and honing your skills, it can feel like an uphill battle. Comprehensive Copywriting Academy student Indigo is struggling to balance her acting career with her copywriting work, so asked Nicki and Kate to advise on how to switch between these two roles more effectively. In this Laser Coaching session, you’ll learn the significance of taking consistent small steps to successfully balance multiple careers. --------------- Related Links Can Copywriting Be a Side Hustle?Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryEp. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia --------------- Get Free Copywriting Training here

20 Okt 202318min

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topics may seem a little more…dull.  We get it–it may seem hard to convince someone that a tractor part is going to transform their life. But it is your magical superpower as a copywriter that means you can turn any subject into an engaging piece of writing! In this episode, Nicki and Kate remind us why the target audience should be at the forefront of our minds if we want to write killer copy, especially for industries you’re less enthused about. --------------- Related Links Episode 137: How To Structure Your Copy for Every ProjectEpisode 126: Good vs. Bad Copywriting: How Do You Tell the Difference?Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceHow to Avoid the Copywriting Niche Trap --------------- Get Free Copywriting Training here

18 Okt 202322min

Depending on what’s going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting Academy Student, Steffan, is a prime example of how to take full advantage of all the different possibilities!  After years of working as a pastry chef, Steffan had to rethink his career when the pandemic hit the industry hard. He joined the CCA in 2021–fast forward two years and he has landed a full-time on staff position writing copy for an insurance company in the Netherlands! Listen in to hear some of the benefits of working in-house and his wise words of advice for anyone just starting out.  -------------- Mentioned on this Episode What to Do Before Your Copywriting Interview (Part 1 of 3)Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3)View Steffan’s portfolio Related Links Why Freelance Copywriters Should Still Apply to Full-Time JobsOn-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

11 Okt 202325min

The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So does that mean you can think your way into a 6-figure copywriting career? Sadly just sitting and waiting for it to happen isn’t quite how it works–but you do have to believe that it is possible for you. If you’ve ever been guilty of saying things like “Sure, it worked for them, but it wouldn’t work for me!” or “I don’t think I can do it”, this skepticism could be holding you back from achieving your goals. Join Nicki and Kate as they dive into the world of manifestation and explain why you have a lot more agency than you might think… --------------- Mentioned on this Episode CCA Student Testimonials Related Links Ep. 85: Overcome Scarcity Mindset as a Copywriter with Mindi Huebner3 Books to Help You Amp Up Your PersistenceOvercoming Copywriter Imposter Syndrome --------------- Get Free Copywriting Training here

4 Okt 202330min

One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time.  While this is going to look completely different from one person to another (especially as there are different routes like freelancing or working on-staff), there will still be some commonalities. In this episode, Nicki and Kate talk us through the details of a day in the life of a copywriter and how best to use your time when you’re feeling more or less creative! --------------- Related Links What Does a Typical Copywriter Schedule Look Like?5 Ways Super-Productive Copywriters Start Their Days --------------- Get Free Copywriting Training here

27 Sep 202332min

Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching sessions, Comprehensive Copywriting Student Melody is seeking advice from Nicki and Kate about how to set herself, and her clients, up for success! Listen in to find out how to do it right. --------------- Related Links Is it Really Possible for Copywriters to Work Entirely Remotely?Tips for Copywriters Working With Remote ClientsWhich Work From Home Writing Jobs Are Real?7 Tips to Living the Digital Nomad Lifestyle as a Copywriter --------------- Get Free Copywriting Training here

22 Sep 202315min