How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Sep 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Stop Doing What People Hate!

Stop Doing What People Hate!

It's a simple philosophy. But what does it take to actually achieve? We talk to Jesse Cole, owner of the baseball team Savannah Bananas, about the idea that transformed his business—and how it can wor...

14 Apr 202527min

How I Won This Angry Customer’s Business Back

How I Won This Angry Customer’s Business Back

Here's a strategy for talking people down, and even turning people's anger to your advantage. And I have the emails to prove it! Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Apr 202512min

How to Tell Your Brand Story, from the Storytelling Master

How to Tell Your Brand Story, from the Storytelling Master

Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand, and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how ...

31 Mars 202527min

How to Become Shameless (In the Best Way)

How to Become Shameless (In the Best Way)

Want to pitch yourself with confidence? Want to become better at sales, or just selling yourself? You must learn to be shameless. That's the advice from Jenny Wood, former Google executive and author ...

24 Mars 202540min

How to Be Your Brand's Face, with Angie of Angie's List

How to Be Your Brand's Face, with Angie of Angie's List

Angie Hicks has been the face of Angie’s List (now called Angi) for decades. It’s not a role she wanted, but she knows how important it is — and how to play it perfectly. Learn more about your ad choi...

17 Mars 202530min

Confessions of a Former Retail Buyer

Confessions of a Former Retail Buyer

Want to get your product onto store shelves? Listen to this. Matt Adelmann used to be a buyer at Target, where he was responsible for placing products on shelves. Here are the three mistakes that foun...

10 Mars 202533min

How Nintendo (Literally) Changed the Game

How Nintendo (Literally) Changed the Game

In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, an...

3 Mars 202529min

Quitting Can Be Good

Quitting Can Be Good

Entrepreneurs love telling stories of perseverance. But that can be misleading. "In order to succeed, you're going to have to quit the things that aren't worth pursuing," says Annie Duke, author of th...

24 Feb 202541min

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