How Increasing Your Prices Can Attract Better Customers
Problem Solvers25 Sep 2017

How Increasing Your Prices Can Attract Better Customers

How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end branding agency. Along the way, they were forced to reconsider exactly what work they do, how they structure their relationships with clients, and even what kind of company they run. Because pricing isn’t just about a number. It’s about your value, what you’re really worth, and who you want to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(462)

Quitting Can Be Good

Quitting Can Be Good

Entrepreneurs love telling stories of perseverance. But that can be misleading. "In order to succeed, you're going to have to quit the things that aren't worth pursuing," says Annie Duke, author of th...

24 Feb 202541min

Turn A Wild Idea Into A Very Real Business

Turn A Wild Idea Into A Very Real Business

One night, Holden Forrest drew a wild idea on the back of his daughter's math homework: What if he could lower a house into the ground, as a way to escape oncoming wildfires? He couldn't shake this id...

17 Feb 202539min

The 9 Types of People You Need On Your Team

The 9 Types of People You Need On Your Team

There are three types of skills, Jen Kem says: The ability to visualize, strategize, or mobilize. Everyone has these skills in different combinations — and when you can assemble a team with the right ...

10 Feb 202529min

How to Have Time for Everything

How to Have Time for Everything

Money isn't the only definition of wealth. So is time. That's one of the central ideas in Sahil Bloom's new book "The 5 Types of Wealth" — and on this episode, he explains how to become wealthy in tim...

3 Feb 202531min

Brevity! (You Need It)

Brevity! (You Need It)

Founders accidentally create a lot of confusion — because we talk too much! We pitch too many products, tell a too-complex story, and don't often get to the point fast enough. Today, business coach St...

27 Jan 202539min

Taco Bell's CEO Has a Formula for Success

Taco Bell's CEO Has a Formula for Success

Taco Bell CEO Sean Tresvant reflects on his first year as the boss, and talks about how to build an incredible brand. It comes down this formula, he says: math + magic. We spoke because Taco Bell is #...

20 Jan 202542min

The Five Skills That Accelerate Any Career

The Five Skills That Accelerate Any Career

This will sound crazy: When you only focus on your core skillset, your growth slows. Instead, you need to add what Jonathan Goodman calls "leapfrog skills" — a list of five other skills (including wri...

13 Jan 202545min

How to Truly Understand Your Customers

How to Truly Understand Your Customers

Why do great companies make bad products? The answer is confirmation bias, and a lack of true connection with your customer. Phyl Terry is a pioneer in the field of consumer experience, and shares an ...

6 Jan 202553min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
avanzapodden
svd-tech-brief
lastbilspodden
rss-dagen-med-di
fill-or-kill
borsmorgon
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin
rss-wallnor-pm
affarsvarlden