Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli
The PR Week5 Dec 2022

Environmental Sustainability: Closing the intention to action gap, in partnership with Porter Novelli

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(359)

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

Podcast topics:- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics c...

10 Mars 202241min

The PR Week: 3.3.2022 - Marc Ross, Caracal

The PR Week: 3.3.2022 - Marc Ross, Caracal

Podcast topics:- Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He al...

3 Mars 202242min

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

Podcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how stud...

24 Feb 202227min

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

Podcast topics:- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can be...

17 Feb 202239min

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and dif...

10 Feb 202239min

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

Podcast topics:- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career p...

3 Feb 202239min

The PR Week: 1.27.2022: Diana Littman, MSL

The PR Week: 1.27.2022: Diana Littman, MSL

Podcast topics:- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while sta...

27 Jan 202240min

The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

Podcast topics:- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large f...

20 Jan 202241min

Populärt inom Politik & nyheter

aftonbladet-krim
p3-krim
rss-krimstad
fordomspodden
motiv
spar
rss-viva-fotboll
flashback-forever
blenda-2
aftonbladet-daily
rss-sanning-konsekvens
svenska-fall
rss-vad-fan-hande
rss-krimreportrarna
rss-frandfors-horna
olyckan-inifran
krimmagasinet
rss-flodet
svd-ledarredaktionen
dagens-eko