#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Incept interest early by citing articles, years at role, X times they’ve had role, etc. Find and rank top triggers, then use the first one you find when doing outreach. Establish trust by pointing out challenges or differences with typical customer profiles. Find design partners by being honest upfront with where your vision / product gaps are. PATH TO PRESIDENT’S CLUB Operating Partner @ Glasswing Ventures Former Co-Founder @ Reprise Former VP Sales @ Chorus Former VP Sales @ InsightSquared RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#501 - We Already Have A Vendor for that Objection

#501 - We Already Have A Vendor for that Objection

Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls. 🎙️ ACTIONABLE TAKEAWAYS: Expose the competitor’...

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#500 - Inside a 4 Billion Dollar Company Using AI to Supercharge Sales | w/ Stevie Case

#500 - Inside a 4 Billion Dollar Company Using AI to Supercharge Sales | w/ Stevie Case

Stevie Case breaks down how she’s building one of the most advanced outbound sales machines in SaaS—balancing AI-driven efficiency with human-first selling to achieve conversion rates that beat inboun...

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#499 - 7 Tactical Ways to Close Your Deals Faster (Without Being Pushy)

#499 - 7 Tactical Ways to Close Your Deals Faster (Without Being Pushy)

Time kills all deals—but it doesn’t have to. In this episode, you’ll learn 7 tactical plays you can use right now to compress your sales cycle, keep momentum high, and close deals faster without being...

11 Sep 202515min

#498 - My Honest Career Advice for Aspiring Tech Sales Reps

#498 - My Honest Career Advice for Aspiring Tech Sales Reps

Nick Cegelski and Armand Farrokh tackle the biggest sales career questions—from landing your first SDR role to earning promotions, breaking into SaaS, and accelerating your path to President’s Club. ...

9 Sep 202531min

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

Stop losing calls at “not interested.” In this video, you’ll learn a simple, agree-first pattern break that lowers resistance, keeps prospects talking, and earns permission to continue—without soundin...

8 Sep 20256min

#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

Learn 3 proven cold call tactics to get past any gatekeeper and reach decision-makers without lying, pitching, or wasting time. These step-by-step strategies will help you control the conversation, bo...

4 Sep 202513min

#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

Leadership in sales isn’t just about hitting quota — it’s about building standards, setting culture, and developing people. In this episode, the hosts share 8 hard-earned sales leadership lessons that...

2 Sep 202525min

How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

Armand covers the 3 steps to handling any objection using the Mr. Miyagi Method. Here’s the magic framework: Agree with the objection to remove the pressure of the sale. Incentivize conversatio...

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