722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1647)

839: “Your Body's My Temple, Take Care Of It” | Habits with John Bevere

839: “Your Body's My Temple, Take Care Of It” | Habits with John Bevere

I’m back with John Bevere to talk about the healthy habits and routines he relies on to support his life. His work. His calling. His new book is titled X: Multiply Your God-Given Potential and this wa...

23 Nov 202025min

838: Selling When They Say No

838: Selling When They Say No

You have a product or service that can help someone. You are talking with them about it right now, you know it would benefit them and you know what you have is the best there is. But, they decline. Th...

18 Nov 20201h 1min

837: We Need Your Talents | John Bevere

837: We Need Your Talents | John Bevere

Most everyone had a parent or someone who told them they were special as a child. Someone who told them they were capable of so much. If not, you have undoubtedly read or heard someone claim you have ...

16 Nov 20201h 3min

836: Own Your Goals Personally

836: Own Your Goals Personally

What you want is often not what you truly want. It is based on a cultural or even personal expectation but in truth is not a core desire you have for yourself. Many of our goals we take on just becaus...

11 Nov 202044min

835: Lead With Value | Habits with Kary Oberbrunner

835: Lead With Value | Habits with Kary Oberbrunner

If that sounds elementary as it does when I look at it, I encourage you to really think about it. Do you lead as a spouse, parent, employee, employer or in any capacity? Is this the primary spirit you...

9 Nov 202031min

834: Vote With Your Life

834: Vote With Your Life

Did you vote for a presidential candidate? Did you vote in spite of the candidates with focus on policies and platforms? In this show we reveal that you are voting every day in ways far more powerful ...

4 Nov 20201h 7min

833: Purpose Conquers Distraction | Kary Oberbrunner

833: Purpose Conquers Distraction | Kary Oberbrunner

Corporate America’s number one product is you. Your attention is today’s most viable commodity. They can’t get it if you don’t offer it, but the temptation is possibly the most enticing and addictive ...

2 Nov 20201h 10min

832: Asking For The Sale

832: Asking For The Sale

You attempt to sell yourself everyday. To your spouse, your kids, your coworkers or employees, your boss or investors, and for some of you, to an actual customer. What is your process? When do you act...

28 Okt 20201h 1min

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