722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1647)

759: Why we do and don’t implement, with Howard Partridge

759: Why we do and don’t implement, with Howard Partridge

Would you like to know just why you do what you do, and don’t do much of what you’d wish yourself to do? Like implementing the plans that would progress your life? This is the focus my guest in this e...

17 Feb 20201h 14min

758: This belief is why you live like you do

758: This belief is why you live like you do

Every system is perfectly designed to get the results it gets, said W Edwards Deming. Right now your system, your habits and routines, are designed to produce the results you are getting. Same with me...

12 Feb 202037min

757: Living your professional lifestyle

757: Living your professional lifestyle

In this show I am appealing to your logic, not your emotion. Your intellect, not your inspiration. Chances are you are living under a false assumption about your vocational role in life. If not false,...

11 Feb 202030min

756: How to treat difficult or insignificant people

756: How to treat difficult or insignificant people

How we treat people has a direct, immediate, and long term impact on us just as much as what we eat. Live on fast food and you will end up looking and feeling like a milkshake. Treating difficult peop...

5 Feb 20201h 9min

755:  Divide your time between I, We, and Us - Habits with Stephen & Mara Klemich

755: Divide your time between I, We, and Us - Habits with Stephen & Mara Klemich

Your time, especially your personal time, has three components. The time you give to “I”, yourself, is vitally necessary. “We” time would be working together or parenting or the duties of life, even s...

3 Feb 202045min

754: Who has really helped you?

754: Who has really helped you?

Recognizing who has helped you is vitally important, as it fosters the reality of how valuable help is. How much you need it and benefit from it. Or what if you haven’t received much positive help fro...

29 Jan 202057min

753: Your behavior is explained by these 4 principles, with Stephen & Mara Klemich

753: Your behavior is explained by these 4 principles, with Stephen & Mara Klemich

Why do we do the things we do? Especially, why do we so often not do the things we want to do, and do what we don’t want to do? Why do we intend to act one way, then get derailed and sabotage ourselve...

27 Jan 20201h 7min

752: How self aware are you? Do you really know your style?

752: How self aware are you? Do you really know your style?

Most people listening to this show have an idea what their personality style is, from one of the many personality profiles out there. But what we uncover in this Q&A episode is you can know your perso...

23 Jan 202047min

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