722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1655)

The Seduction of Pessimism vs the Increased Opportunity of Optimism w/ Sumit Paul-Choudhury

The Seduction of Pessimism vs the Increased Opportunity of Optimism w/ Sumit Paul-Choudhury

Sumit Paul-Choudhury shares that in his childhood he somewhat lost faith in mankind after starkly coming to the realization that not everyone is kind, good, and caring. Sumit went on to pursue science...

31 Mars 20251h 10min

Evolving Past The Ties That Bind In Your Family of Origin w/ Lori Harder

Evolving Past The Ties That Bind In Your Family of Origin w/ Lori Harder

Just over a year ago, my father died. I was 53. Thousands of people testified to his positive impact in their lives. Me included. And…the event helped me reveal some patterns I’d repeated, that were n...

28 Mars 20251h 4min

How Failure Is A Necessary Requirement For Mastery Of Anything w/ ETH University Zurich Professor Manu Kapur

How Failure Is A Necessary Requirement For Mastery Of Anything w/ ETH University Zurich Professor Manu Kapur

Failure is a popular topic in the self-improvement world, but I feel it's generally addressed like a motivational talk. Don't let failure get you down. It's part of life. It's not failing, it's trying...

24 Mars 20251h 8min

Balancing Looking Good With Feeling Good & Giving Yourself Grace w/ Fitness Celebrity Chalene Johnson

Balancing Looking Good With Feeling Good & Giving Yourself Grace w/ Fitness Celebrity Chalene Johnson

I don’t normally gravitate towards people with the huge followings and big brand personalities. But I also like a good, down to earth story of personal evolution, and this is one I’m bringing back. A ...

21 Mars 20251h 5min

Imagine Your Life As Literal Fiction - How Would You Narrate It

Imagine Your Life As Literal Fiction - How Would You Narrate It

I’m thinking of a movie, Stranger Than Fiction. It came out in 2006 starring Will Ferrell, Emma Thompson, Dustin Hoffman, and Queen Latifah. In it, Will Ferrell plays a mentally unstable IRS auditor w...

19 Mars 202519min

How To Revise Your Self-Talk & Revamp Your Very Existence w/ Marianne Renner

How To Revise Your Self-Talk & Revamp Your Very Existence w/ Marianne Renner

We all think we know what self-talk is. But I think we miss the gravity of it. I’m reminded of the joke where one fish asks another fish "how's the water?" The other fish replies, "what the heck is wa...

17 Mars 20251h 24min

Filling The Deficit Of Mentoring In Your Life w/ Ken Blanchard & Claire Diaz-Ortiz

Filling The Deficit Of Mentoring In Your Life w/ Ken Blanchard & Claire Diaz-Ortiz

Mentors. Chances are slim you have someone who really fills the role. These days people will tend to cite their favorite authors and philosophers and influences as their mentors. And to that degree, I...

14 Mars 202559min

A Quick Audit Of Our Life Alignment

A Quick Audit Of Our Life Alignment

We all understand what alignment is in regards to our car. It’s pulling one way or the other, the steering wheel is crooked when we drive straight. Over time it wears our tires out incorrectly, and if...

12 Mars 202515min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
sektledare
harrisons-dramatiska-historia
nu-blir-det-historia
alska-oss
not-fanny-anymore
rss-viktmedicinpodden
allt-du-velat-veta
roda-vita-rosen
johannes-hansen-podcast
rss-sjalsligt-avkladd
rss-max-tant-med-max-villman
sa-in-i-sjalen
rss-basta-livet
rikatillsammans-om-privatekonomi-rikedom-i-livet
sektpodden
rss-traningsklubben
sex-pa-riktigt-med-marika-smith