722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1655)

Can Anything Overcome Our Expectations For Ourselves w/ Spiritual Teacher Cathy Heller

Can Anything Overcome Our Expectations For Ourselves w/ Spiritual Teacher Cathy Heller

I grew up in the Christian church amongst celebrated Bible verses, such as, “Ask and ye shall receive,” “Knock and the door will be open to you,” and “Seek, and ye shall find.” These concepts and requ...

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When Are The Best Times For Certain Activities, Conversations, & Tasks w/ Dan Pink

When Are The Best Times For Certain Activities, Conversations, & Tasks w/ Dan Pink

We often hear about morning routines and the best time for certain activities. What I mostly hear however, are people’s experiences of what works best for them, and while I’m appreciative they’ve foun...

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Learn The Two Definitions Of Connection & Which One You Are Missing & Want To Increase

Learn The Two Definitions Of Connection & Which One You Are Missing & Want To Increase

In the last episode I talked with Dr Adam Dorsay about the four types of connection we want and need as humans. I hope you listened and got benefit. I’ll list them out in this short episode. But here ...

5 Mars 202517min

Why True Connection Is At The Root Of Your Happiness & How To Truly Connect  w/ Dr. Adam Dorsay

Why True Connection Is At The Root Of Your Happiness & How To Truly Connect w/ Dr. Adam Dorsay

Dr. Adam Dorsay is a licensed psychologist and an executive coach in Silicon Valley where he serves people who have achieved all the big trophies of the world; money, status, possessions, power, and s...

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Considering Confidence vs Vulnerability w/ Armless & Legless Nick Vujicic

Considering Confidence vs Vulnerability w/ Armless & Legless Nick Vujicic

You may well know of Nick Vujicic (voo-uh-chich), a famous personality with no arms and no legs. He has an incredible message which you’re about to hear. I’m bringing this episode back because of some...

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Considering The Threads Of Why You Are The Way You Are

Considering The Threads Of Why You Are The Way You Are

I want to talk through looking at probable threads for looking at some of your propensities. I’ve long been interested, and critical, of personality profiles. How much can I know who I truly am, in re...

26 Feb 202519min

Your Genetic Problems That You Can Rightfully Blame On Your Ancestors w/ Mariel Buqué

Your Genetic Problems That You Can Rightfully Blame On Your Ancestors w/ Mariel Buqué

That statement I would have not uttered in my past. I don’t align with blaming, accusing, making excuses, and giving any power to anyone but myself. But, I’m changing my tune, thanks to my guest today...

24 Feb 20251h 23min

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How & Why To Stop Relying On Your Limited Willpower w/ Ben Hardy

As a culture, especially amongst aspiring people, we look at willpower like it’s a tool. Like a hammer. It’s late in the evening, you have a hankering for a snack, so just go get your hammer. Willpowe...

21 Feb 202559min

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