722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1645)

646: Finally take action on all you know

646: Finally take action on all you know

We all have lots and lots of knowledge. As a Ziglar Show listener, chances are almost every day you take in new knowledge, in the form of a book, podcast or video. New knowledge inspires us, which is ...

17 Jan 201944min

645: How hobbies and friends can help you avoid burnout - Habits with Carey Nieuwhof

645: How hobbies and friends can help you avoid burnout - Habits with Carey Nieuwhof

Did you know NOT having hobbies or friendships is often a sign of burnout, or that you are heading that way? This is our Habits show where we walk through the seven spokes on the Ziglar Wheel of Life,...

14 Jan 201923min

644: How to redeem your pain, abuse and hardships

644: How to redeem your pain, abuse and hardships

Got pain? Had abuse? Endured some hardships? In this show, I wanted to visit one more time, our crucibles. In show 639 we talked with Dr James Kelley about harnessing our crucible or trials in essence...

9 Jan 201935min

643: Carey Nieuwhof - How to avoid the 7 key challenges that sneak up on everyone

643: Carey Nieuwhof - How to avoid the 7 key challenges that sneak up on everyone

Don’t get caught by surprise! My biz partner, a medical doctor, says the most dangerous thing is...we don’t know what we don’t know. I find this to be true. It’s what we are blind to that most often t...

7 Jan 201954min

642: You really can choose your reality

642: You really can choose your reality

Daunting and empowering, to realize your reality is in your control. In this show we hear a message from Zig Ziglar about our ability to choose. To choose how we’ll make our day, our life...better or ...

2 Jan 201950min

641: Being the best version of ourselves - Habits with Dr. James Kelley

641: Being the best version of ourselves - Habits with Dr. James Kelley

Dr. James Kelley’s Habits! In  show 339 we talked with Dr James Kelley, author of The Crucible’s Gift, about how our personal crucibles can and should be what empower us...and how this holds true for ...

31 Dec 201816min

640: Jet fuel for your self-image

640: Jet fuel for your self-image

Could a brief testimony radically change your perspective of yourself?? We hear a message from Zig Ziglar on how our paradigm might shift if we got a...special call...to begin our day. A call from som...

26 Dec 201854min

639: Dr. James Kelley, how to leverage your trials for your benefit

639: Dr. James Kelley, how to leverage your trials for your benefit

What is your crucible? The definition of a crucible is this - “a situation of severe trial, or in which different elements interact, leading to the creation of something new.” But think of it as...the...

24 Dec 20181h

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