722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Clarify What You Are Becoming

How To Clarify What You Are Becoming

In this episode we want to gain clarity on what we are in fact, becoming. You are working to grow, which means you are looking to become…something. Something more, but what? If you don’t have a clear ...

16 Juni 202450min

Past Expectations & How To Temper Our Perspectives For More Peace

Past Expectations & How To Temper Our Perspectives For More Peace

In this episode I’m looking at one more angle on this topic of disappointment and ways to mitigate the negative feelings that can haunt and hinder us. I’m striving to find balance between letting disa...

15 Juni 202411min

Missed Opportunities & One Question That Can Erase Your Regret Instantaneously

Missed Opportunities & One Question That Can Erase Your Regret Instantaneously

In this episode I'm looking at lost opportunities and questioning the stories we have around them. We've been looking at how we view disappointment and there is a lot of content around just telling a ...

14 Juni 202412min

Ignoring Is Not Strength & How To Discern If You Are Dealing With Challenges Healthfully

Ignoring Is Not Strength & How To Discern If You Are Dealing With Challenges Healthfully

In this episode I'm going to confess how something I thought was a great strength, revealed itself as a weakness. And I see it so often with people who are more aware of themselves and concepts of hea...

13 Juni 202413min

5 Steps To Recognize & Resolve The Daily Disappointments That Diminishes Our Best Self With Christina Rasmussen

5 Steps To Recognize & Resolve The Daily Disappointments That Diminishes Our Best Self With Christina Rasmussen

Some people relate to trauma. Some to grief. But everyone will admit to disappointment, even if you’re a chronic minimizer like me. We’re not here to exaggerate and inflate anything, and nobody wants ...

10 Juni 20242h 29min

How To Increase Your Wellness By Making It A Cherished Ritual

How To Increase Your Wellness By Making It A Cherished Ritual

In this episode we want to help you increase your wellness by elevating your desired healthy habits and routines into cherished rituals. Sacred even, if you will. We talk about diet and exercise and s...

7 Juni 202445min

4 Reasons To Accept The Responsibility Of Selling What You Love

4 Reasons To Accept The Responsibility Of Selling What You Love

In this episode I want to draw you to the things you care about. The things you value and believe in. And challenge you with your responsibility to sell them. Zig Ziglar famously said, “If you believe...

6 Juni 202417min

The Myth Of Selflessness & How To Find Fulfillment Being Selfishly Selfless

The Myth Of Selflessness & How To Find Fulfillment Being Selfishly Selfless

In this episode I want to erase the myth and polarization of selflessness. I grew up in the Bible Belt and heard so much about dying to self. Altruism and serving others was held up as the holy grail ...

5 Juni 202414min

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