722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Two Questions To Ask That Will Motivate Taking Responsibility

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How To Take Control By Letting Go

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In this episode I’m flipping our concept of taking control. The normal perspective on taking control is to stand up tall and assert yourself. Take a firm grip and bend things to your will. This concep...

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The conversation explores the concept of responsibility versus blame. The participants discuss the opportunities and payoffs of taking responsibility for oneself, such as empowerment, self-fulfillment...

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The Problem You Solve Is What Drives You & Others To You - Get Clear On It

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In this episode I want to help you clarify the problem you solve for others. Think about the nonfiction books you purchase. You get them in hopes they will help you solve a problem you have. You often...

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The Number Two Way To Become A Famous Resource

The Number Two Way To Become A Famous Resource

In this episode we look at one of the key ways to become a famous resource. We started with a masterclass in becoming known, with brand guru Rory Vaden. Rory is known for the topic of obscurity, and h...

19 Juni 202413min

The Number One Way To Be A Famous Resource

The Number One Way To Be A Famous Resource

In this episode I’ll give you the number one way to become a famous resource. When I share it, you will immediately agree. I’m not being flippant or confident, as I didn’t come up with this, I’m just ...

18 Juni 202412min

Rory Vaden | How To Actually Be Known Instead of Remaining A Best Kept Secret

Rory Vaden | How To Actually Be Known Instead of Remaining A Best Kept Secret

In this episode I'm giving you the recipe for being known. Notice the word recipe. It's actually a term we need to use more in this personal growth space. Everyone is promoting to you that they have t...

17 Juni 20242h 4min

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