722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1657)

Special: What Drives Kara Goldin | From Her Kitchen Table To A Flavored Water Empire

Special: What Drives Kara Goldin | From Her Kitchen Table To A Flavored Water Empire

We continue a special, short series on What Drives You with some interesting people. People who got clear on what they wanted, and why, which is what creates authentic drive, knowing what you want and...

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Special: What Drives Shawn Askinosie | From Criminal Defense Lawyer To Chocolatier

Special: What Drives Shawn Askinosie | From Criminal Defense Lawyer To Chocolatier

I’m kicking off a series of What Drives You episodes with some incredibly interesting people. People who got clear on what they wanted, and why. That’s what creates authentic drive, knowing what you w...

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Peak Wellness | How To Breathe For Better Overall Performance

Peak Wellness | How To Breathe For Better Overall Performance

This is our Peak Wellness show where we give specific focus to our health and wellness. The foundation for all we do. In this episode…we talk about breathing. How to breathe. Isn’t that odd. I, like y...

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#4 Strong Body Strong Mind w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Strong Body Strong Mind w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I wrap up our series on Strong Body Strong Mind and I’m going to give you a paradigm shifting analogy that I believe will forever change how you view your brain’s ability in regards to the overall hea...

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#3 Strong Body Strong Mind w/ Dr Randy James | What Type Of Exercise Will Best Support Your Cognitive Capacity For The Long Term

#3 Strong Body Strong Mind w/ Dr Randy James | What Type Of Exercise Will Best Support Your Cognitive Capacity For The Long Term

We continue our series on Strong Body Strong Mind and How To Remain Fully Capable As You Age. My catalyst for this series is Dr Gabrielle Lyon whose expertise is Muscle-Centric Medicine, and that is o...

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#2 What Drives Dr Gabrielle Lyon

#2 What Drives Dr Gabrielle Lyon

I’m back with Dr Gabrielle Lyon to find out what drives her, to dig into her values and how she walks them out in her life. We start off talking about spirituality and Gabrielle shares the gravity she...

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#1 Strong Body Strong Mind w/ Dr Gabrielle Lyon | How To Remain Fully Capable As You Age

#1 Strong Body Strong Mind w/ Dr Gabrielle Lyon | How To Remain Fully Capable As You Age

We are talking about aging well. Specifically, maintaining our mental and physical strength and capacity, as long as possible. The media talks about lifespan, but what I care about is health span. I w...

9 Okt 20231h 27min

Peak Wellness | How To Have A Healthy Relationship With Food

Peak Wellness | How To Have A Healthy Relationship With Food

Food is like money. We can’t do without it. Food is not good or bad. So we either have a good and healthy relationship with it and invest wisely, or we have a poor relationship with it and it’s a thor...

6 Okt 202354min

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