722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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#4 Thinking Big w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Thinking Big w/Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

Our catalyst for this series is Dr Benjamin Hardy and the concept of his new book with renowned business coach, Dan Sullivan, 10x is easier than 2x: How World-Class Entrepreneurs Achieve More By Doing...

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#3 Thinking Big w/ Dan Miller | Entertain The Impossible To More Easily Discover What’s Possible

#3 Thinking Big w/ Dan Miller | Entertain The Impossible To More Easily Discover What’s Possible

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#2 What Drives Ben Hardy

I’m back with Dr Benjamin Hardy to discuss what drives him. I just had Ben on the show for the 5th time to talk about his latest book, 10x Is Easier Than 2x, which is a psychological paradigm shifter ...

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#1 Thinking Big w/ Dr Benjamin Hardy | How To Radically Accelerate Your Success By Forcing Yourself To Do Less

#1 Thinking Big w/ Dr Benjamin Hardy | How To Radically Accelerate Your Success By Forcing Yourself To Do Less

We’re talking about how the impossible goal is actually easily and more attainable than the possible goal. Why doubling your income in a year, for instance, can be easier than increasing it by 5 or 10...

29 Sep 20231h 36min

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#3 Emotional Power w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#3 Emotional Power w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I wrap up our series on Emotional Power with the Big Idea, The Big Takeaway & The Big Action, after incredible discussions with Dr Julia Digangi, author of Energy Rising - The Neuroscience of Leading ...

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#2 Emotional Power w/ Britt Frank | How To Lead Your Brain So It Doesn’t Reactively Lead You

#2 Emotional Power w/ Britt Frank | How To Lead Your Brain So It Doesn’t Reactively Lead You

We continue our series on Emotional Power. In the last episode my guest expert was Dr. Julia DiGangi, a neuropsychologist who completed her residency at Harvard Medical School. Dr DiGangi is author of...

25 Sep 20231h

#1 Emotional Power w/ Dr. Julia DiGangi | How To Discover & Correct Your Self-Limiting Patterns

#1 Emotional Power w/ Dr. Julia DiGangi | How To Discover & Correct Your Self-Limiting Patterns

We begin a series on Emotional Power. Everyday life happens around us. We judge it all by how we feel about it, and we naturally trust and believe our experience. My guest today however says it’s our ...

22 Sep 20231h 20min

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