722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Devoting To Relationships Without Depending On Them For Our Self-Worth | with Dr Randy James - Melodie Beattie Part 3

Devoting To Relationships Without Depending On Them For Our Self-Worth | with Dr Randy James - Melodie Beattie Part 3

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If you could choose right now what tomorrow would look like, if you had complete freedom, would you rather be consumed with something you are interested in, or be entertained? Really think about it. A...

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How To Elevate & Imbibe Your Appetites | Functional Friday

We as humans are driven by our appetites. Yet much of the health and wellness culture is around curbing and suppressing our appetites, and for the most part, it’s just a recipe for failure. Today my c...

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You are codependent. So am I. So is everyone, to a degree. We are humans and we innately look for the A’s from other people; approval, affirmation, attention, and acceptance. How codependent we are re...

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Discover Your Working Genius & Stop Doing What You Are Merely Good At | with Tom Ziglar - Patrick Lencioni Part 3

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When we look at jobs and businesses our natural inclination is to look to something we’ve learned to do, that people will pay us for. Generally it’s something we’ve done enough to get good at, and we ...

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These Are The Motives That Keep Us Pursuing Our Health & Wellness | Functional Friday

These Are The Motives That Keep Us Pursuing Our Health & Wellness | Functional Friday

I asked the Self-Helpful audience this question, “For all my health, wellness, and fitness minded friends, what is the primary motive (reason) that drives you to stick with your healthy lifestyle plan...

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How To Strive For Success But Be Peacefully Detached From The Outcome | Patrick Lencioni Part 2

How To Strive For Success But Be Peacefully Detached From The Outcome | Patrick Lencioni Part 2

In this episode…I’m back with heralded business leader, best selling author, renowned speaker and top podcast host, Patrick Lencioni, who I find to be masterfully insightful regarding human behavior a...

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How To Discover Exactly What Work You Should Be Doing | Patrick Lencioni Part 1

How To Discover Exactly What Work You Should Be Doing | Patrick Lencioni Part 1

To be your best self, you need to be doing your best work. The great news is, the product or service of your work focus is not what makes your work great, but the specific tasks and roles you are fulf...

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