722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(1646)

Does Power Produce Success

Does Power Produce Success

#978: How you perceive people and institutions of power and their so called success influences you to the core. So this episode is not a mere discussion on world views and power and morals, but an aud...

23 Mars 202251min

Leverage And Harness The Voices In Your Head | Ethan Kross

Leverage And Harness The Voices In Your Head | Ethan Kross

#977: It’s no secret we all have an inner voice, whether you speak it out loud, write letters in your head like I do, or it’s just the constant stream of thoughts and feelings running amok at all time...

21 Mars 20221h 11min

Skill vs Character - Which Pays More?

Skill vs Character - Which Pays More?

#976: I asked our audience this question, “If you're having surgery, do you want the absolute best surgeon working on you, or the one with the best moral character? How about an accountant? Car mechan...

16 Mars 202254min

The Habits You Identify With Are Game Changers | Anthony Truck’s Habits

The Habits You Identify With Are Game Changers | Anthony Truck’s Habits

#975: Anthony Trucks became a player in the NFL because he followed certain successful habits day in and day out to a somewhat severe degree. The reason he lost his marriage and went bankrupt was from...

14 Mars 202240min

How To See Yourself As More Successful

How To See Yourself As More Successful

#974: If you’ve seen the Matrix you remember the spark of the entire movie, when Neo takes the blue pill and he ends up in the construct of what he’s shown is a made up world. Inside here he sees hims...

10 Mars 202248min

Upgrade Your Identity | Anthony Trucks

Upgrade Your Identity | Anthony Trucks

#973: The self-help and personal development world gives primary focus to increasing our performance so we can achieve greater successes in our lives. And it’s true we all are capable of more. Nobody ...

7 Mars 20221h 10min

Why You Work Where You Do

Why You Work Where You Do

#972: Have you ever fully considered exactly why you work at the job you have now? Or why you chose the career you’re in? Or even why you have the current business you own? I asked this question to Zi...

2 Mars 20221h 13min

When In Doubt Reach Out | Habits With Dan Pink

When In Doubt Reach Out | Habits With Dan Pink

I’m back with NYT bestselling author and top TED speaker, Dan Pink to walk through his personal habits for success, and this habits show had a twist. Coming off our talk in episode 969 where we discus...

28 Feb 202232min

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