722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Expect The Best, Prepare For The Worst, Maximize On What Comes

Expect The Best, Prepare For The Worst, Maximize On What Comes

#962: Zig Ziglar famously quoted, “Expect the best, prepare for the worst. Capitalize on what comes.” In this episode we dig into the reality this conveys. We all know well the success concepts of com...

27 Jan 202243min

How Good Can I Feel And How Easy Can It Be | Niyc Pidgeon’s Habits

How Good Can I Feel And How Easy Can It Be | Niyc Pidgeon’s Habits

#961: I’m back with Niyc Pidgeon, positive psychologist and renowned success coach who I had on the show previously in episode 959. This is my habits show and we walk through her personal habits. Niyc...

24 Jan 202230min

How To Find What People Really Need

How To Find What People Really Need

#960 This is a sales class, pure and simple. And if you know Zig Ziglar at all you know his claim was we are all in sales. True sales is figuring out what people really need and helping them get it. T...

19 Jan 20221h 7min

Live A Bigger Life Because Of Your Trauma | Niyc Pidgeon

Live A Bigger Life Because Of Your Trauma | Niyc Pidgeon

#959: In this episode, where therapy gives much focus to our past, modern day success coaching is focused primarily just on the future. A great fusion I found is what’s termed as “positive psychology....

17 Jan 20221h 5min

Positive Foundations Of Mental Health To Withstand The Negative Influences Of Our Culture

Positive Foundations Of Mental Health To Withstand The Negative Influences Of Our Culture

#958: Mental health is a top trending issue, so this is what I asked the Ziglar audience, “Mental health problems are spinning out of control, led by anxiety and depression. What do you feel is to bla...

12 Jan 202252min

Separate Your Decision From Your Risk | Ron Friedman’s Habits

Separate Your Decision From Your Risk | Ron Friedman’s Habits

#957: We’re back with Ron Friedman, renowned psychologist and author of Decoding Greatness: How the Best in the World Reverse Engineer Success, where he takes aim at the concept greatness is made up o...

10 Jan 202233min

Goals That Actually Excite Us

Goals That Actually Excite Us

#956: What goals are we actually excited about? It’s the start of a new year and most aspiring people are taking time to think about goals for the new year. In this episode I wanted to address the emo...

5 Jan 202249min

Better Than Talent or 10,000 Hours Is Reverse Engineering | Ron Friedman

Better Than Talent or 10,000 Hours Is Reverse Engineering | Ron Friedman

#955: The two primary ingredients we think of in regards to success, is talent and hard work. Greatness comes from having above average talent and putting in your 10,000 hours. Yet if we audit everyon...

3 Jan 202258min

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