Unlocking Mobile App Growth Strategies

Unlocking Mobile App Growth Strategies

Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a gateway to customer engagement. The speakers also dig deep into the benefits of strategic investments in mobile apps and loyalty programs for brands and consumers alike, and outline the key ingredients for a successful mobile growth strategy. Takeaways: -Personalization is a key trend in mobile app growth. -Gamification is being widely adopted in loyalty programs. -The pandemic accelerated the need for omnichannel strategies. -Mobile apps serve as a gateway for customer engagement. -65% of mobile time is spent within apps, not walled gardens. -Brands are investing more in mobile in-app supply. -Successful mobile strategies require acquisition, engagement, and retention. -Loyalty programs can create brand advocates among consumers. -Understanding customer needs is crucial for delivering value. -Seamless experiences enhance customer loyalty and satisfaction. Chapters: 00:00 Emerging Trends in Mobile App Growth 04:14 The Role of Mobile Apps in Omnichannel Strategy 07:06 Benefits of Mobile App and Loyalty Programs 10:06 Key Ingredients for a Successful Mobile Strategy

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(88)

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexi...

25 Juni 14min

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advert...

18 Juni 11min

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

4 Juni 12min

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a plan...

28 Maj 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

7 Maj 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Apr 12min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
24fragor
svd-tech-brief
uppgang-och-fall
badfluence
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
tabberaset
fill-or-kill
rss-kort-lang-analyspodden-fran-di
affarsvarlden
market-makers
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-hos-psykologen