Relating Tech to People through Technical Marketing with Michael Chenetz

Relating Tech to People through Technical Marketing with Michael Chenetz

Michael Chenetz, Head of Technical Marketing at Portainer.io, joins me to discuss why technical marketing is so much more effective for open source companies and also why it’s a hard role to fill.

In this episode, Michael and I discuss his unique background that lead him to technical marketing in the open source space, and the importance of relating tech to people. Michael explains the differences between traditional marketing and technical marketing, as well as the impact technical marketing has on a company’s trajectory.

Highlights:

  • Michael introduces himself and his role at Portainer.io (00:52)
  • The difference in perception and practice for technical marketing versus traditional marketing (02:39)
  • Michael’s path to becoming a technical marketer (05:59)
  • The open source behind Portainer and Michael’s learnings marketing an open source company (08:43)
  • What Michael sees as the relationship between cloud native and open source (13:06)
  • The different impacts technical marketing can have based on company size (18:44)
  • Some of the biggest mistakes founders of open source companies make, according to Michael (21:36)


Links:

Michael

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(275)

From Closed to Open: Shortening Sales Cycles with Stephen Goldberg

From Closed to Open: Shortening Sales Cycles with Stephen Goldberg

This week on The Business of Open Source, I chatted with Stephen Goldberg, co-founder of Harper, about the process of taking Harper from a closed-source software company to a open source company. I al...

6 Juli 33min

Does AI Make Open Core Models More Difficult? with Sam Alba

Does AI Make Open Core Models More Difficult? with Sam Alba

Today on The Business of Open Source I spoke with Sam Alba, co-founder of Mendral, formerly of Dagger, and the first hire at Docker. We talked a lot about about how AI is changing the developer tools ...

2 Juli 39min

Closed to Open Source Series: Doing Open Source "Right" with Ethan Arrowood

Closed to Open Source Series: Doing Open Source "Right" with Ethan Arrowood

One of the myths that swirl around the open source company ecosystem is that all open source companies started as an open source project that then suddenly got traction, and followed by the founders f...

22 Juni 40min

The Value of Code is Dropping to Zero with Yann Lechelle

The Value of Code is Dropping to Zero with Yann Lechelle

In this episode of The Business of Open Source, I talked with Yann Lechelle, Executive President of :Probabl.Perhaps the most interesting part of the conversation was about whether or not there is a r...

15 Juni 42min

Why the World Needs the Agentic AI Foundation with Manik Surtani

Why the World Needs the Agentic AI Foundation with Manik Surtani

In this episode of The Business of Open Source, I spoke with Manik Surtani, one of the co-founders of the Agentic AI Foundation and the CTO at the foundation. This is part of the series I’m working on...

8 Juni 34min

The AI-Induced Death of A Bug Bounty Program with Glauber Costa

The AI-Induced Death of A Bug Bounty Program with Glauber Costa

The Business of Open Source is back! I’m starting a series about AI and open source this week. I reached out to Glauber Costa, founder of Turso, after reading a post of his on LinkedIn about how bot-w...

1 Juni 43min

Changing Your Price Anchor with Anais Concepcion

Changing Your Price Anchor with Anais Concepcion

There’s a new episode of The Business of Open Source today! It’s been a while. I talked with Anais Concepcion about a program she’s been testing at Grist to give free activation codes for the enterpri...

11 Feb 32min

Earning Trust with Tom Hacohen

Earning Trust with Tom Hacohen

This week on The Business of Open Source, I spoke with Tom Hacohen, CEO and founder at Svix. We kicked off the conversation by talking about why Svix is an open core company… but Tom still initially d...

8 Okt 202535min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
avanzapodden
rss-borsens-finest
svd-tech-brief
fill-or-kill
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
rss-hos-psykologen
ekonomiekot-extra
rss-veckans-trade
rss-dominoeffekten
borslunch-2