Selling Peace of Mind with Bhaskar from YottaDB

Selling Peace of Mind with Bhaskar from YottaDB

This week’s full-length episode is with Bhaskar, founder of YottaDB. This episode was recorded on-site at All Things Open last week, and we covered a wide range of topics. Including:


  • How the open source ecosystem, and the open source business ecosystem, has changed over the past 30+ years.
  • Who can responsibly self-support an open source database, and who really needs to have someone to call if things go wrong.
  • The spectrum of professionalism among open source developers
  • How YottaDB started out as a project developed inside a larger company that was in financial services; and Bhaskar decided to spin it out as it’s own company.
  • The challenge articulating the value of support contracts, especially for software that is reliable. Bhaskar says he is selling peace of mind more than anything else; and he works with customers to avoid incidents — because ultimately avoiding an incident is a better outcome for everyone than a quick recovery from an incident.
  • How to convince people that they are actually not as good at managing open source databases as they think they are.
  • We also talked about conference strategies: according to Bhaskar, the way he’s decided which conferences to exhibit at is a series of trial and error — and by the way, this is something I’ve heard from many people. Yes, you have to think about where your customers are, not where your friends are, but sometimes you don’t know ahead of time which conferences are going to have the best ROI.


I’m working with YottaDB right now on how to differentiate themselves in the crowded database market — and we talk about that process a bit right now. If you’re having trouble standing out in a crowded market, you might want to work with me.




Avsnitt(269)

Disrupting the Cloud Storage Market with Ben Golub

Disrupting the Cloud Storage Market with Ben Golub

This conversation covers:The advantages of using a distributed data storage model.How Storj is creating new revenue models for open-source projects, and how the open-source community is responding.The...

7 Okt 202024min

Securing the Cloud with Josh Stella

Securing the Cloud with Josh Stella

The conversation covers: Josh’s role as CTO of Fugue, a leading cloud security and compliance provider for engineers. The difference between cloud security and data center security — and why old schoo...

30 Sep 202039min

Cloud-Native Considerations for SMBs with Apurva Joshi

Cloud-Native Considerations for SMBs with Apurva Joshi

The conversation covers: The difference between cloud computing and cloud-native, according to AJWhether it’s possible to have a cloud-native application that runs on-premise The types of conversation...

23 Sep 202032min

Enabling Cloud Native Environments with Gou Rao

Enabling Cloud Native Environments with Gou Rao

The conversation covers: Gou’s role as CTO of Portworx, and how he works with customers on a day to day basis.Common pain points that Gou talks about with customers. Gou explains how he helps customer...

16 Sep 202029min

Exploring Single Music’s Cloud Native Journey with Kevin Crawley

Exploring Single Music’s Cloud Native Journey with Kevin Crawley

The conversation covers: Why Kevin helped launch Single Music, where he currently provides SRE and architect duties.Single Music’s technical evolution from Docker Swarm to Kubernetes, and the key reas...

9 Sep 202038min

Navigating the Cloud Native Ecosystem with Harness Evangelist Ravi Lachhman

Navigating the Cloud Native Ecosystem with Harness Evangelist Ravi Lachhman

The conversation covers: An overview of Ravi’s role as an evangelist — an often misunderstood, but important technology enabler. Balancing organizational versus individual needs when making decisions....

2 Sep 202032min

Simplifying Cloud Native Testing with Jón Eðvald

Simplifying Cloud Native Testing with Jón Eðvald

The conversation covers:Some of the pain points and driving factors that led Jón and his partners to launch Garden. Jon also talks about his early engineering experiences prior to Garden.How the devel...

26 Aug 202027min

CERN’s Transition to Containerization and Kubernetes with Ricardo Rocha

CERN’s Transition to Containerization and Kubernetes with Ricardo Rocha

Some of the highlights of the show include: The challenges that CERN was facing when storing, processing, and analyzing data, and why it pushed them to think about containerization. CERN’s evolution f...

19 Aug 202034min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden