App Marketing by App Masters21 Juli 2021

845: How a Dynamic Background Increased Retention by 40% with Hugo Obi

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

You will discover

How to incorporate story into your games
What comes first the narrative or the core gameplay loop
How a dynamic background increased retention by 40%
How Hugo is monetizing through brand partnerships
How hugo is overcoming the monetization challenges in Africa

Hugo Obi is the Founder at Maliyo Games.

Show Mentions

- Gebeta

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Instagram: @stevepyoung
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