The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

The Manager’s Playbook 004: Matthew Burnett & Jordan Evans - Daniel Caesar, Record Producers, Artist Management, Major Label vs Indie

In this episode of The Manager’s Playbook, host Mauricio Ruiz sits down with acclaimed record producers and songwriters Matthew Burnett and Jordan Evans. Known for their exceptional work in the music industry, Matthew and Jordan have seamlessly transitioned into the realm of artist management, co-founding Golden Child Recordings and guiding Daniel Caesar to international stardom as an independent artist.


Mauricio, Matthew, and Jordan delve into their journey from growing up in Ajax, influenced by legendary producers like Boi-1da and T-Minus, to landing major placements with top-tier artists such as Drake and Eminem. They share the serendipitous story of meeting Daniel Caesar, their strategies for managing his career, and the advantages of operating independently in the music industry.


Mauricio also shares the story of his first encounter with Matthew and Jordan during his time managing Jessie Reyez with Byron Wilson. Both their teams were involved in intense bidding wars and discovered they had the same approach and mindset to artist management, providing them with unique insights into the high-stakes nature of the music industry.


This episode offers an in-depth look at the nuances of record production, the intricacies of artist management, and the contrast between major labels and independent routes. It’s a masterclass in music industry dynamics and the art of nurturing talent.


A conversation like this doesn’t come cheap.

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Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

In this Manager’s Playbook clip, J. Erving unpacks a “superpower” that’s quietly responsible for most long careers in the music business: surrounding yourself with the right people, reading the room, ...

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Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

In this Manager’s Playbook clip, J. Erving III breaks down what changes when you go from managing outside the label system to operating inside it, and why most “label frustration” is really a culture ...

8 Mars 19min

Inside the Playbook: J Erving III on What to Do Before Artists Break

Inside the Playbook: J Erving III on What to Do Before Artists Break

In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.Not when the venue is sold out. Not when the streams spike. R...

7 Mars 21min

Inside the Playbook: J Erving III on How to Spot Great Artists Early

Inside the Playbook: J Erving III on How to Spot Great Artists Early

In this Manager’s Playbook clip, J. Erving breaks down how top music executives, A&Rs, and elite artist managers actually identify greatness and it’s not just “talent.”We talk artist development throu...

6 Mars 20min

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

In this episode of The Manager’s Playbook, I’m joined by J. Erving III, CEO & Founder of Human Re Sources (a SONY Music/The Orchard partner), to talk about what it really takes to build an artist-led ...

3 Mars 1h 50min

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

If you’re a songwriter, producer, or manager, this is the publishing conversation that saves people from “congrats on the deal” regret.In this clip, Jacob Paul breaks down what a co-publishing (co-pub...

2 Mars 5min

Inside the Playbook: Jacob Paul on Mechanical Royalties

Inside the Playbook: Jacob Paul on Mechanical Royalties

If you’re an independent artist, producer, or songwriter, there’s a good chance you’re doing the loud part right (streams, content, growth) while missing the quiet part that builds real stability: mus...

1 Mars 15min

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

You can be “up” on Spotify and still collect $0 in publishing royalties.That’s the quiet trap: publishing isn’t paid by default. Master recording money tends to flow through labels and distributors. B...

28 Feb 8min

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