Behind the scenes of retail reporting with CNBC’s Lauren Thomas

This week we welcome CNBC's ace retail reporter Lauren Thomas, who talks about the journey into her current position, what her beat is all about, and the trade craft of choosing and developing stories. We also dip into what's surprised her about the retail industry and the evolving nature of consumer preferences. Lastly we discuss the challenges of understanding retailer performance as we transition into the post-COVID economy, as well as what's on her radar screen for the future.

Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's big stories include the prediction that 80,000 stores will close within 5 years, while several big brands announce aggressive store opening plans, an uptick in mall vacancy rates at the same time Amazon converts some into distribution centers, Best Buy pilots a new membership program and Target devotes $2 billion to black-owned businesses.

Join us Tuesday, April 13th at 5pm EST for our Virtual Book Launch on Zoom as we celebrate the release of Steve's new book with special guests Seth Godin, Sucharita Kodali and many more. Space is limited, so please register here ASAP.

To order Remarkable Retail click below.

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Lauren Thomas is a reporter for CNBC in New York covering retail and retail real estate. She joined in January 2017 after graduating from the University of North Carolina at Chapel Hill, where she studied Business Journalism and Spanish. Thomas previously held internships at CNBC in San Francisco, Bloomberg and TheStreet. She was born in South Carolina and is the oldest of five kids.

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Registration is open for a special webinar featuring Steve in conversation with Placer AI's Head of Analytical Research RJ Hottovy. From changing shopping patterns to emerging market opportunities, shifting consumer demand continues to reshape the industry. So don't miss this data-driven session unpacking the most important trends defining today’s marketplace and the strategies leading brands are using to win retail's future. It's all brought to you by Placer.AI and It all happens on Tuesday September 29 at 1pm ET..

Register here today:

https://www.placer.ai/discover-events/discover-shifting-consumer-demand

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.