Eric Siu's Personal Marketing Strategy | Ep. #673

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy [00:55] Daily, Eric’s team is focused on retaining clients (services and sales). [01:15] He personally wants to remove himself from the business almost entirely. [01:38] What is working is podcasting, video, SEO, content marketing, and referrals. [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account. [02:35] Podcasting is 15-20% of sales. [02:45] 0% comes from video, because they are just starting to use it. [02:53] 50-60% comes from content marketing and SEO. [03:10] Most of his money is spent on content marketing and SEO. [03:18] Eric found Vivid Vision really helpful when planning long-term goals. [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining. [03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them. [04:29] If he could go back and change his initial approach, he would only focus on one area of marketing. [04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly. [05:16] Patience is key! [05:23] Eric’s long-term vision is to have buy and grow many different businesses. [05:55] That’s all for today! [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.