Hot Copy19 Juli 2018

Writing copy for SAAS businesses, with Kaleigh Moore

We've talked a little about finding your niche as a copywriter. Medical, government, health, finance.

Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry.

Today, we're digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore.

Tune in to learn:

How SaaS and eCommerce copywriting is different to other types of copywriting
The types of challenges SaaS companies need solving in their copy
How to get the crunchy details you need to write exceptional SaaS copy
How to get your head around the technical details of software products and services
How to persuade jargon-lovers to leave it out
The secret to making abstract benefits sound compelling
Tips on pitching for SaaS copywriting work

Question for the listeners:

Have you considered writing for SaaS businesses? Would you now?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to AwesomeGames for a fantastic review of the show.

About Kaleigh:

Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013.

Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL.

Useful Links:

Find Kaleigh:

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