Marketing for Developers
Syntax - Tasty Web Development Treats27 Juni 2018

Marketing for Developers

Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax Show Notes 7:58 - Personal Branding Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast 14:50 - Running a Business Treat people well. Reward your customers. Don’t punish your users. Have a refund policy. 19:26 - Social Media Don’t push people off a platform. Bring content to them that is tailored for that platform. Get in early, before the platform becomes super crowded. YouTube Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand. Twitter Be helpful - small, digestible tips and tricks and great for growing a Twitter following. Quality is still the key. Steve Schoger is a great example of consistent, high quality content. Facebook People have other interests besides web development. People like to see into your life. Use Facebook to give people a window into who you are. Reddit Reddit is really difficult. It’s easy to get banned. The best strategy is to not focus on marketing and just try to be helpful. It’s sort of replaced forums and is a great place to build communities around different hobbies. Instagram Recently IG has been blowing up for web developers. Dhanish is a perfect example of how to do Instagram well. 49:55 - Paid Advertising Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck. 54:40 - Email marketing Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want. 59:17 - Partnerships A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out. 67:30 - Freebies Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

Avsnitt(934)

902: Fullstack Cloudflare with React and Vite (Redwood SDK)

902: Fullstack Cloudflare with React and Vite (Redwood SDK)

Wes talks with Peter Pistorius about RedwoodSDK, a new React framework built natively for Cloudflare. They dive into real-time React, server components, zero-cost infrastructure, and why RedwoodSDK empowers developers to ship faster with fewer tradeoffs and more control. Show Notes 00:00 Welcome to Syntax! 00:52 What is RedwoodSDK? 04:49 Choosing openness over abstraction 08:46 More setup, more control 12:20 Why RedwoodSDK only runs on Cloudflare 14:25 What the database setup looks like 16:15 Durable Objects explained – Ep 879: Fullstack Cloudflare 18:14 Middleware and request flow 23:14 No built-in client-side router? 24:07 Integrating routers with defineApp 26:04 React Server Components and real-time updates 29:53 What happened to RedwoodJS? 31:14 Why do opinionated frameworks struggle to catch on? 34:35 The problem with Lambdas 36:16 Cloudflare’s JavaScript runtime compatibility 40:04 Brought to you by Sentry.io 41:44 The vision behind RedwoodSDK Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

14 Maj 46min

901: JS News: New React & Svelte APIs, RSC Updates, Redwood and Storybook

901: JS News: New React & Svelte APIs, RSC Updates, Redwood and Storybook

Scott and Wes break down the latest in JavaScript news, including new async patterns in Svelte, React Server Component tooling with Parcel, and Redwood’s push into Cloudflare with its new SDK. They also cover what’s new in Storybook 9 Beta, from visual testing to a sleeker, lighter build. Show Notes 00:00 Welcome to Syntax! 02:50 Brought to you by Sentry.io. 03:37 Syntax Meetup! 04:09 React View Transitions. 08:58 addTransitionType. 11:18 Activity API. Offscreen Renamed to Activity. 14:22 Maintaining state in search queries. 16:29 Asynchronous Svelte. Playground. 19:04 Svelte Boundary. 25:13 Parcel RSC. 27:15 Redwood SDK. 30:55 Storybook 9 Beta. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

12 Maj 38min

900: 13 New CSS Features You Can Start Using Today

900: 13 New CSS Features You Can Start Using Today

7 Maj 57min

899: GSAP: Killer Web Animations With Cassie Evans

899: GSAP: Killer Web Animations With Cassie Evans

Scott and Wes sit down with Cassie Evans of GSAP to talk all things animation—from SVGs and scroll timelines to GSAP’s new rebrand and exciting features. They also dig into performance, plugins, and what makes GSAP such a powerful tool for web developers. Show Notes 00:00 Welcome to Syntax! 00:59 What is GSAP? Cassie Codes. 01:53 GSAP Rebranding. 04:44 GSAP under the hood. 05:29 The big announcement! 07:19 GSAP Showcase. 11:01 Brought to you by Sentry.io. 11:26 Why is GSAP easier for animations? GSAP Docs. 12:38 Animating with SVGs. 13:33 The love of SVG. 14:55 GSAP is performant. 16:06 Gotchas to watch out for. 18:12 Does GSAP work with canvas? 19:02 What GSAP projects are you most proud of? 20:30 Does it play nice with web frameworks? GSAP with React. 22:32 What are you excited about in CSS right now? Scroll Timeline. 24:27 Will any of these make their way into GSAP? 26:31 Timelines. 29:24 Building animations with timelines. 34:55 What are the best GSAP plugins? Split Text spanran-wrap. Physics 2D Plugin. 38:44 GSAP docs and philosophy. 39:50 Scrubbing animations by frame. 41:09 GSAP Video Exporter. 41:45 Animating with JavaScript. 45:19 JavaScript in unconventional applications. 47:56 Is there anything missing in web tech? 50:53 What about AI in GSAP? 52:40 Sick Picks + Shameless Plugs. Sick Picks Cassie: Eyesy Video Synthesis. Shameless Plugs Cassie: Smashing Conf. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

5 Maj 57min

898: Every Developer Needs a 3D Printer

898: Every Developer Needs a 3D Printer

Wes and Scott talk all things 3D printing—from fixing every day items to organizing tools, printing gadgets, and even teaching their kids entrepreneurship. Show Notes 00:00 Welcome to Syntax! 03:34 Brought to you by Sentry.io 05:03 Practical uses of 3D printing 07:34 Creating tools for organization Gridfinity 10:33 Improving and adapting everyday items Underware 14:34 The benefits of printing something vs buying it 15:32 Choosing the right 3D printer Bamboo Lab Elegoo Prusa Flashorge 25:26 Projects and ideas Multiboard 31:33 Filament types and their uses 40:05 Finding affordable filament Deal Forager 46:07 Where to find 3D models Maker World yeggi Printables Thangs Thingverse 48:08 Creating your own 3D models Fusion Shapr3D Onshape 53:00 Modifying existing 3D models 54:30 Coding in 3D printing Bento shards ManifoldCAD Hunyuan3D-2mv-Turbo Mecagent 01:01:25 Sick Picks + Shameless Plugs Sick Picks Scott: Alaska Bear Organic Silk Sleep Mask Wes: BLV - AMS Riser Shameless Plugs Syntax YouTube Channel Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

30 Apr 1h 5min

897: Making Your App Feel Faster Than It Really Is

897: Making Your App Feel Faster Than It Really Is

Scott and Wes break down the tricks and techniques for making your app feel blazing fast—even when it’s not. From optimistic UI to preload-on-hover, it’s all about perception, not just performance. Show Notes 00:00 Welcome to Syntax! 01:12 Brought to you by Sentry.io. 02:34 Mousedown or pointerdown events. 06:00 UI animations should be fast. 08:00 Animations should not block interaction. 08:20 Animations should be cancellable / reversible. 10:50 Optimistic UI. 12:37 Local Data. 13:36 Delay loading indicators. 14:40 Page loading indicators. 15:47 Preload on hover. 17:13 Calculate mouse trajectory. 18:51 Full page spinner on every change. 20:04 Pixelated spinners. 20:23 Skeleton loaders. 23:43 Photo frames. 25:52 Search on input instead of search on click. 26:46 Progress loaders than move in between steps. 27:31 Community submissions. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

28 Apr 35min

896: Do I Still Need To Know JS/CSS/HTML with AI? × How To Sell An App × Is React Context Bad? × More

896: Do I Still Need To Know JS/CSS/HTML with AI? × How To Sell An App × Is React Context Bad? × More

23 Apr 53min

895: React Server Components: Where are we at?

895: React Server Components: Where are we at?

Scott and Wes break down the current state of React Server Components — what they are, how they work, and why they’re so controversial. From framework support to bundling complexity, it’s everything you need to know about RSC in 2025. Show Notes 00:00 Welcome to Syntax! 01:01 Brought to you by Sentry.io. 01:55 What exactly are React Server Components? 02:18 Server components rendering. 03:17 Server components are async. 03:45 Server components can be suspended. 05:05 Server components send RSC payloads to the browser. 06:08 This feels like HTMX? 06:54 Client components are still server rendered. 07:58 Server Functions. 08:52 useActionState. 09:12 Frameworks and React Platforms. 09:16 NextJS. 09:42 Waku. 12:26 candycode.com Daishi Kato 14:23 React Router. Michael Jackson Tweet. 19:29 Vite. vite-plugin-react-server 20:54 Tanstack. Syntax Ep 833. 22:39 Bun. 23:01 DIY. 23:39 Why so much hate? 25:28 I want it my way. 27:46 React Server Components lock-in. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

21 Apr 30min

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