Marketing for Developers

Marketing for Developers

Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax Show Notes 7:58 - Personal Branding Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast 14:50 - Running a Business Treat people well. Reward your customers. Don’t punish your users. Have a refund policy. 19:26 - Social Media Don’t push people off a platform. Bring content to them that is tailored for that platform. Get in early, before the platform becomes super crowded. YouTube Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand. Twitter Be helpful - small, digestible tips and tricks and great for growing a Twitter following. Quality is still the key. Steve Schoger is a great example of consistent, high quality content. Facebook People have other interests besides web development. People like to see into your life. Use Facebook to give people a window into who you are. Reddit Reddit is really difficult. It’s easy to get banned. The best strategy is to not focus on marketing and just try to be helpful. It’s sort of replaced forums and is a great place to build communities around different hobbies. Instagram Recently IG has been blowing up for web developers. Dhanish is a perfect example of how to do Instagram well. 49:55 - Paid Advertising Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck. 54:40 - Email marketing Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want. 59:17 - Partnerships A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out. 67:30 - Freebies Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

Avsnitt(934)

870: Windsurf forked VS Code to compete with Cursor. Talking the future of AI + Coding

870: Windsurf forked VS Code to compete with Cursor. Talking the future of AI + Coding

Wes and Scott talk with Kevin Hou and Varun Mohan from Windsurf about the evolving landscape of AI in coding, and the future of software development. Show Notes 00:00 Welcome to Syntax! 00:50 The origins of Windsurf and Codeium Windsurf Codeium Vs Code Cursor 03:14 Rethinking IDE UX 05:45 Will Microsoft eventually implement these AI features in VS Code? 09:27 The "agentic" editor concept 17:58 The future of software development with AI 24:37 AI in large codebases 28:22 Brought to you by Sentry.io 28:46 How does AI stay current with frequent language/library updates? 33:07 Behind Windsurf's fresh design 35:23 Challenges with forking VS Code 38:47 AI and future innovations 43:04 How Windsurf approaches AI experimentation 45:11 Pricing and user segments 48:38 Will Windsurf ever run in the browser? 50:58 Sick Pick + Shameless Plugs Sick Picks Kevin: Ricoh GR IIIx Varun: Di2 Shifter Shameless Plugs Windsurf Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

22 Jan 57min

869: Node + TypeScript in 2025

869: Node + TypeScript in 2025

Scott and Wes explore the experimental world of running TypeScript in Node, breaking down the differences between type stripping and compiling. They cover the pros, cons, and quirks of the current implementation, plus explore tools like tsx, ts-node, and even alternatives like Deno. Show Notes 00:00 Welcome to Syntax! 00:41 Brought to you by Sentry.io. 01:29 Running TypeScript in Node. 01:45 Experimental Type Stripping. 03:17 TypeScript refresher. 04:05 TypeScript can be compiled and/or Type Stripped. 05:09 Current Node implementation is only type stripping. 05:40 Limitations of no compiling. 05:57 Enums. 08:30 Other issues. 08:35 Parameter properties. 09:20 Experimental transform types. 10:01 Importing types with type keyword. 11:17 No need for sourcemaps. 11:42 No dependencies. 13:08 Other tools. 13:25 tsx. 14:28 ts-node. 14:44 JSDoc. 16:30 Deno and Bun. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

20 Jan 18min

868: The State of JavaScript

868: The State of JavaScript

Wes and Scott talk about the State of JavaScript survey, tends, popular features, and the evolving landscape of tools and frameworks. Show Notes 00:00 Welcome to Syntax! 00:27 Brought to you by Sentry.io 01:16 The state of JavaScript Twitter fantasy football 02:27 Syntax features The State of JavaScript survey 05:27 Logical assignment 07:49 Strings 08:18 Arrays 14:16 Sets 2025 New Years resolution: use maps and sets more and objects / arrays less. 16:10 Browser APIs 22:50 Library tiers list 27:21 Upgrading from M1 Mac Chris Coyier - M4 30:08 Front-end frameworks 32:18 The top front-end frameworks used at work 33:49 What is the highest paying framework? 35:01 Meta frameworks 36:32 Meta frameworks pain points 42:33 Testing tools 43:58 Build tools 44:41 Most used libraries 46:33 Back-end frameworks 48:34 JavaScript runtimes 50:35 Serverless runtimes 51:25 Other languages people are using 52:49 AI tools 53:37 The State of JS Awards 57:18 Sick Picks + Shameless Plugs Sick Picks Wes: Headted Vest Scott: Super Mario Party Jamboree Shameless Plugs Syntax YouTube Channel Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

15 Jan 1h 2min

867: Zero Sync is the Future of Data Loading

867: Zero Sync is the Future of Data Loading

What’s the deal with Zero Sync? Scott and Wes dive into this cutting-edge database tech, exploring its real-time interactivity, blazing-fast performance, and how it stacks up against the competition. Plus, they break down setup, querying, authentication, and whether it’s ready for prime time. Show Notes 00:00 Welcome to Syntax! 01:59 Brought to you by Sentry.io. 02:21 Today’s agenda. 02:52 What is Zero Sync? The Docs. InstantDB. 07:02 Zerobugs loading speed. 11:04 Real-time interactivity. 11:38 Why is it different? 12:11 How to get it set up. 12:58 Querying Data. 16:22 Writing data. 16:31 Upsert. 17:39 Authentication and permissions. Johannes Schickling Ep 767. 19:27 Preloading. 19:41 Migrations and deployment. 20:17 Some extras. 21:16 CreateSubscriber. 23:08 Can you use this today? Zero Syn Roadmap. Scott’s YouTube Video. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

13 Jan 29min

866: 2025 Web Development Predictions

866: 2025 Web Development Predictions

Scott and Wes look into their crystal ball to predict what’s coming in web development next year. From the rise of on-device AI to the vanilla CSS comeback, Bun’s big moves, and React’s evolution, this episode is packed with bold predictions and hot takes! Show Notes 00:00 Welcome to Syntax! 02:00 Brought to you by Sentry.io. 03:09 The agenda. 03:40 Temporal Javascript api will ship in Safari and Chrome. Temporal Proposal. 06:23 On device AI. WebGPU API Dawn Native WebGPU 10:26 Models will plateau. Bolt.new, v0, Lovable.dev. 13:40 Web Awesome will become the most used web components library. Web Awesome. 15:57 We will be using more web components. 16:59 A push towards the ‘standard stack’. 19:38 We can really use relative color. 21:39 Vanilla CSS comeback. 23:35 A complete Mixins / Functions API for CSS. 24:27 Conditionals will ship in all browsers. 25:50 People will still make vertical centering jokes. 27:08 VSCode will be feature parity with Cursor. 28:22 Framework choice will matter less with AI tools. 29:12 OpenAI will launch a browser. Dupe.com. Buy Now! The Shopping Conspiracy. Krazy Binz. 37:18 React will drop Babel. BabelJS. 38:05 React Server Components will pop. 39:46 Remix will relaunch as something entirely different. 41:11 React Native will have it’s time. 42:06 Svelte will get component-based islands or data loading. 44:19 Server Runtimes, Bun will continue to do non-standard, lovable things. 44:44 Bun will release a PAS to compete with NPM, Vercel, and Vite. 46:06 Laravel will release a CMS. 47:57 Vite will stay king. 48:03 Rolldown ships in the next version of Vite. Rolldown. Statamic. 49:35 Sick Picks & Shameless Plugs. Sick Picks Scott: PHILIPS A19 Ultra Definition Dimmable Light Bulb. Wes: Stats App. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

8 Jan 52min

865: CSS Performance × Rate Limiting × Array Sort Behavior - STUMP'd

865: CSS Performance × Rate Limiting × Array Sort Behavior - STUMP'd

Scott and Wes challenge each other’s knowledge on everything from array sorting quirks to browser isolation types in a rapid-fire trivia format. They dive deep into performance optimizations, TypeScript type safety, and HTML best practices while uncovering surprising edge cases that every web developer should know about. Show Notes 00:00 Welcome to Syntax! 00:43 Brought to you by Sentry.io. 01:23 Question 1: Array Sort Default Behavior. 03:24 Question 2: Splitting Into Individual Words & Characters. 06:06 Question 3: NodeJS Stream Backpressure. 09:07 Question 4: Custom Middleware Rate Limiting. 13:00 Question 5: Transform Function Property Changes. 15:18 Question 6: TranslateZ & Will-Change Performance. 17:52 Question 7: Table Structure Best Practices. 20:23 Question 8: Dialog vs Div with Dialog Role. 23:21 Question 9: TypeScript Unknown vs Any & Never. 26:31 Question 10: Response Type Safety in TypeScript. 29:48 Question 11: Browser Isolation Types. 32:54 Question 12: HTML Quirks Mode Behavior. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

6 Jan 35min

864: Durable Objects × Tab State Hacks × Headless CMS Choices + More

864: Durable Objects × Tab State Hacks × Headless CMS Choices + More

Scott and Wes ring in the new year, answering listener questions on the rise of durable objects, handling tricky tab state in e-commerce apps, and their top picks for headless CMS. They also chat about the future of CSS, deployment platforms, and whether Syntax beanies might finally be a thing! Show Notes 00:00 Welcome to Syntax! 00:52 Brought to you by Sentry.io. 03:10 What Are Durable Objects? 08:25 CSS Anchor Positioning: Cross-Browser Support Update. Implement CSS Anchor Positioning. 12:48 Freelancers: UX and Design Skills vs. Functional Expertise. 16:47 Choosing the Best Deployment Platform. Syntax Episode 615. 20:49 Making Websites WCAG Compliant. Polypane. 22:35 Managing Tab State in Complex Apps. 28:43 Will CSS Ever Be Complete? 33:21 When Will Syntax Beanies Drop? Syntax Swag Store. 35:21 The Best Headless CMS for a Tech Blog. 42:15 From Many Packages to Monolithic Frameworks. 46:41 Sick Picks + Shameless Plugs. Sick Picks Scott: The Sheet with Jeff Marek. Wes: 28” 4K+ BenQ Programming Monitor. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

1 Jan 52min

863: 2024: A Year in Review

863: 2024: A Year in Review

Scott and Wes look back at 2024 and share highlights from a big year for Syntax and the web dev world. They review their 2024 predictions to see what they got right (and wrong), and break down the major moments in web development from CSS improvements to AI editors and beyond. Show Notes 00:00 Welcome to Syntax! 01:30 Changes to the Syntax podcast. 05:56 What happened this year? 06:07 React. 06:36 Solid Start. 07:04 Tanstack Start. 07:43 Remix 09:42 AI Editors. 11:53 Vite 6. 14:02 Bluesky. 19:52 CSS. 22:17 What did we do? 22:21 React Miami. React Miami Episode. 22:26 JSNation Amsterdam. 23:55 JSNation US + React Summit. 24:57 Terminal Feud. 26:28 Laravel + Terminal basketball game. 27:02 Syntax San Francisco meetup. 27:23 GitHub Universe. 28:07 FITC. 28:38 153 Syntax Episodes + Video. 29:32 Our 2024 Predictions Reviewed. 29:46 Types in JS will have real movement. 31:29 Temporal API will ship in 1 browser. 32:50 Perf tooling gets easy for everyone to understand. 33:29 CSS continues to get better where you need less JS. 34:25 Svelte v5 is very fast. 34:38 The year of the server in frameworks. 35:28 Astro is going to have a good year. 36:13 React server components. 37:03 Remix moves away from page-based loaders, to component loaders. 37:18 Hono will become more ubiquitous. 38:28 We will see a route matching Proposal move ahead. 39:23 Bun releases full node compat. 40:42 We will see a new Linter + formatter entirely replace. 42:16 New TypeScript typechecker. Ezno. 43:40 Lightning CSS pops - or does it? 45:10 You’ll hear more about Rspack and Turbopack. 45:51 Vite isn’t going to release anything big in 2024. 46:24 Relative color will land in all major browsers. 48:14 CSS contrast-color will land in chrome. 48:48 Scroll animation landing in 2 browsers. 50:03 The year of CSS discovery. 51:09 Safari will Ship 3 missing PWA Support. 52:11 Firefox usage will continue to slip. 56:53 Paid Arc features. 57:14 More XR web experiences as Apple releases in Vision Pro. 59:55 AI Tooling. 01:00:57 Small Models that run in the browser. 01:01:38 Apps get Sherlocked by OpenAI. 01:02:04 On prem corporate AI. 01:04:49 Sick Picks + Shameless Plugs. Sick Picks Scott: TCGPocket App. Wes: Huge Bag of Croc Charms Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

23 Dec 20241h 8min

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