Cliff Hudson, CEO of SONIC, on the Evolution of Advertising in Fast Food Franchises

Cliff Hudson, CEO of SONIC, on the Evolution of Advertising in Fast Food Franchises

Cliff Hudson talks to Clint about the difference between growing a business and strengthening a brand, the advantages and disadvantages of the franchise model, how to maintain consistency and quality in franchises, the evolution of marketing and advertising strategies throughout his 35-year career, and his book on leadership, Master of None: How a Jack of All Trades Can Still Reach the Top. Clifford Hudson spent 35 years of his career at Sonic Corp., an Oklahoma City-based, publicly held company that owns, operates, and franchises SONIC Drive-In restaurants. Most recently, he was Chairman of the Board and Chief Executive Officer of this public company with more than 3,500 franchised and company-operated drive-in restaurants. He left the company upon its sale in December 2018 and joined the law firm Crowe & Dunlevy as Of Counsel in the firm’s Oklahoma City office.

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