189. Numbers Need Narrative: Use Data to Influence and Inspire

189. Numbers Need Narrative: Use Data to Influence and Inspire

Why numbers are only as compelling as the narratives we attach to them.


Facts and figures can be your friend, but before you load your presentation full of data, Miro Kazakoff has a word of caution: “Data’s objective, but people are not.”

You might think that your data speaks for itself, but Kazakoff says numbers need a narrative. A senior lecturer at MIT Sloan School of Management and author of Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data, he says the key to making data persuasive isn't about showing more information — it's about understanding your audience well enough to know how to relay it in a way that will connect with them. "The people who get good at this are not so much the people who can talk and draw graphs well, but the people who can listen the best. It starts with is empathy.”

In this episode of Think Fast, Talk Smart, Kazakoff joins Matt Abrahams to explore how to transform complex data into clear, compelling communication. From avoiding the "curse of knowledge" to effectively orienting your audience through visualizations, he shares practical strategies for making your data not just informative, but persuasive.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:20) - How to Use Data Persuasively
  • (04:07) - The Curse of Knowledge in Data Communication
  • (06:32) - The Best Way to Present Data Visually
  • (08:47) - The Role of Context in Making Data Meaningful
  • (10:59) - Orienting Your Audience When Presenting Data
  • (13:35) - Storytelling in Data Communication
  • (15:36) - The Final Three Questions
  • (21:49) - Conclusion

********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Avsnitt(289)

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

“Communication is such a delicate dance and kids need to emerge from childhood having practiced,” says Julie Lythcott-Haims, former associate vice provost of undergraduate education Stanford Universit...

22 Apr 202127min

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

It has been over a year since millions of people have switched from office work to working from home. In this episode of Think Fast, Talk Smart, lecturer and host Matt Abrahams highlights guests’ top ...

16 Apr 202111min

30. Dissolve Disagreements: How Communication Impacts Conflict

30. Dissolve Disagreements: How Communication Impacts Conflict

“Communication, conflict, and cooperation are intertwined in a multitude of ways,” says Nir Halevy, associate professor of organizational behavior at Stanford Graduate School of Business. In this epis...

31 Mars 202123min

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

29. Question Everything: Why Curiosity Is Communication’s Secret Weapon

The information you receive is only as strong as the questions you ask. In this episode of Think Fast, Talk Smart, Stanford Graduate School of Business lecturers Matt Abrahams and Debra Schifrin discu...

11 Mars 202126min

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

28. Building Strong Relationships: How to Effectively Communicate in Your Professional and Personal Life

Recognizing the importance of forging connections with others — and learning how to build those bonds in real time — is the focus of a course that’s been the most popular elective at Stanford GSB for ...

18 Feb 202130min

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

27. Psychology Trumps Technology: How to Be a Better Communicator on Social Media

“Psychology trumps technology,” says Jeff Hancock, founding director of the Stanford Social Media Lab and professor in the Department of Communication at Stanford.“If you want to understand what's goi...

28 Jan 202127min

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”On the...

8 Jan 202124min

25. Quick Thinks: All Effective Communication Must Start With This

25. Quick Thinks: All Effective Communication Must Start With This

As we look back on more than 20 interviews with Think Fast, Talk Smart guests, we’ve heard one piece of advice over and again: Know Your Audience. This wisdom echoes what research clearly shows: Conte...

4 Dec 20209min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
bathina-en-podcast
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
lastbilspodden
24fragor
tabberaset
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-veckans-trade
borsmorgon