Retail Renaissance: A Conversation with Barrie Scardina, President, Americas Retail Services at Cushman & Wakefield

The episode, recorded live at Shoptalk in the Berns Communications Group media room, opens with Steve Dennis and Michael LeBlanc surveying a broad sweep of headline-grabbing developments in the retail world. They highlight continued uncertainty around recently imposed tariffs and resulting economic ripples, as major international trade disputes stoke inflationary concerns. Stock market volatility factors heavily into the conversation, with the co-hosts noting how certain retail sectors—particularly home furnishings and high-end goods—may feel the pinch as shoppers tighten budgets. Target’s declining foot traffic draws focus as the hosts weigh whether brand controversies or stiff competition might be to blame.

Next meet Barrie Scardina, President, Americas Retail Services at Cushman & Wakefield, who brings a fresh perspective born of decades in the retail industry. Her vantage point on commercial real estate challenges the traditional narrative of a “retail apocalypse.” She explains how, despite headlines about store closings, overall U.S. vacancy rates are incredibly low—largely because new construction has slowed and new types of tenants (from wellness providers to entertainment concepts) are snapping up available space. Barrie describes a rising tide of “experiential” retail, with everything from boutique fitness and medtail services to immersive brand pop-ups fueling a renewed sense of purpose in physical locations. She underscores how mixed-use developments and adaptive reuse—especially of outdated mall anchor spots—are revitalizing communities and increasing foot traffic. By blending residential, office, dining, and retail, these centers offer a lifestyle-oriented experience that resonates with modern shoppers. Ultimately, Barrie’s insights challenge conventional wisdom, suggesting that success in retail real estate hinges on tapping into evolving consumer demands, fostering a community connection, and creating spaces that balance function with memorable experience.

About

Barrie Scardina joined global real estate solutions firm Cushman & Wakefield as Executive Managing Director and Head of Retail Services, Americas, in November of 2019, leading brokerage teams to deliver optimal solutions to retailers and brands. In 2022, Barrie was elevated to the role of Regional President, Northeast, leading brokerage and services across all service lines. In 2023, she took on the challenge of President of Americas Retail Services, Agency Leasing and Alliances, partnering across office, industrial and retail to provide nuanced client solutions. Barrie is consistently focused on delivering value to clients by serving as a trusted advisor and incorporating data, analytics, and business valuation as part of her strategies. This unique approach to client relationships ensures that the firm delivers against client goals, optimizing outcomes and mitigating risk. Barrie is results-oriented and remains focused on transforming the real estate landscape by strategically driving revenue, identifying operational efficiencies, and growing profitability.

Prior to her appointment at Cushman & Wakefield, Barrie spent three decades leading vital retail initiatives across a variety of world-class organizations, including Polo Ralph Lauren, Liz Claiborne, The Children’s Place and Tory Burch. She brings more than 15 years of executive experience to her current role with the firm, including expertise in creating long-range strategies, business forecasting, omni-channel inventory management, and system implementation and integration. Most recently, Barrie was with Calvin Klein, where she led the company’s North American Retail Division as President, setting strategic direction for merchandising, consumer experience and operational improvements.

Throughout her career, Barrie has focused on mentoring and developing talent and creating cultures that foster collaboration and equality. She is the executive sponsor for Cushman & Wakefield’s Women’s Integrated Network and serves on two diversity committees focused on improving the employee experience.

Affiliations

• Graduate of the Wharton School of Business’ Philips Van Heusen Global Leadership Program (2017)
• Board Member of Safe Horizon (2017-2019)
• Member of Women’s Retail Leadership Circle (WRLC)
• Member of the International Council for Shopping Centers (ICSC)
• Member of CHIEF Private Women’s Network
• Executive Sponsor of Cushman & Wakefield’s Women’s Integrated Network National Chapter
• Member of CREW NY; Participant at National level
• Recognized by Globe St. as a Woman of Influence (2020)

Registration is open for a special webinar featuring Steve in conversation with Placer AI's Head of Analytical Research RJ Hottovy. From changing shopping patterns to emerging market opportunities, shifting consumer demand continues to reshape the industry. So don't miss this data-driven session unpacking the most important trends defining today’s marketplace and the strategies leading brands are using to win retail's future. It's all brought to you by Placer.AI and It all happens on Tuesday September 29 at 1pm ET..

Register here today:

https://www.placer.ai/discover-events/discover-shifting-consumer-demand

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.