Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Avsnitt(972)

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Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing...

10 Nov 202212min

Is It Time To Rethink Promo Codes?

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they co...

9 Nov 202223min

Radio's Seven Warnings For The Podcast Industry: Part 2

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Host...

8 Nov 202216min

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studie...

3 Nov 20229min

Radio's Seven Warnings For The Podcast Industry: Part 1

This week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with O...

1 Nov 202219min

How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB...

27 Okt 202210min

Two Years Later

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiati...

26 Okt 202234min