Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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What Does the Competitive Landscape for Podcasting Really Look Like?

There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom Webster Edited by T...

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ESPN Nears Large New Partnership With DraftKings & 6 Other Stories

This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcast...

13 Okt 20229min

Does Podcasting Have an Ad Frequency Problem?

As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Pod...

11 Okt 20228min

Podcasting overtakes talk radio, CPMs increase & 7 Other Stories

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase ...

6 Okt 20229min

Is It Time To Rethink Promo Codes?

With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom Webster Edi...

5 Okt 20225min

Sounds Profitable - Two Years Later

Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push p...

30 Sep 20228min