98: Mastering the Launch: Real Strategies Behind 6-Figure Sales and Sustainable Growth

In this episode of Talk Tovey To Me, Jess and Meg share a behind-the-scenes look at the systems, strategies, and mindset required to lead a successful launch—without burning out in the process.

Meg opens up about refining her sales framework and closing over $100K in client contracts last month, including one client who reached six figures within 12 hours of launching her business. Jess reflects on launching her first-ever three-day free training while simultaneously moving house, unpacking what worked, what she'll improve, and how she stayed grounded through the chaos.

Together, they walk through the three critical launch phases—pre-launch, launch, and post-launch—and explain how to build authority, create urgency, and sustain momentum even when early results are slow.

You’ll also learn how to prepare your audience, overcome objections before they happen, and optimize every stage for future success.Whether you're building your first offer or scaling an existing one, this episode will equip you with proven strategies, mindset tools, and a clear roadmap to execute launches that convert.

🎧 Tune in now for a grounded, practical conversation on what it really takes to launch effectively in today’s digital space.

👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.

Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/

💄🔓 Jess is an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Beauty Business Coach helping PMU artists stand out, sell out and scale with confidence, systems and authority. Through her mentorship program, PMU Authority, she helps beauty professionals master their craft, grow profitable businesses, and achieve consistent 20k months while working just three days a week. Jess blends industry expertise with practical business strategies to build confidence, authority, and long-term success in the PMU space. Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success.

Book your FREE discovery call with Jessica today → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy ⁠

Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Chapters:

• 00:00 – Introduction

• 01:54 – Meg’s $100K sales month: structure, systems, and lessons

• 04:49 – Six-figure client launch within 12 hours

• 07:55 – Honest reflections on first-time launches and learning in motion

• 10:28 – The 3-phase launch framework: pre-launch, launch, post-launch

• 13:01 – Phase 1: Establishing authority and building anticipation

• 18:59 – Phase 2: How to build urgency and structure high-converting offers

• 25:22 – Phase 3: The importance of a post-launch debrief and follow-up

• 28:01 – Why nurturing non-buyers can lead to future conversions

• 29:21 – Turning launch content into long-term marketing assets

• 30:54 – Delivering on promises: the foundation of brand trust

• 31:51 – Visibility after the sale: staying present builds long-term loyalty

• 32:41 – The mindset to lead through quiet periods and uncertainty

• 36:40 – The importance of being accountable to your own message