IAB Upfront ➡️ September, Podcast Advertising's Utility & More

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they ide...

12 Apr 202329min

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business L...

11 Apr 202317min

This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digi...

6 Apr 202310min

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting ...

5 Apr 20237min

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball...

30 Mars 20238min

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really kn...

29 Mars 202323min

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edit...

28 Mars 202311min

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The ...

23 Mars 202310min