IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Avsnitt(971)

How Google Can Earn the Trust of the Podcast Industry

How Google Can Earn the Trust of the Podcast Industry

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mor...

22 Mars 202328min

The Measurement Excuse

The Measurement Excuse

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster As...

21 Mars 20237min

Podcasters weigh in on ChatGPT, and 2 Other Stories

Podcasters weigh in on ChatGPT, and 2 Other Stories

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories cover...

16 Mars 20239min

Does the Medium Move the Message?

Does the Medium Move the Message?

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with S...

14 Mars 20237min

Spotify On Stream Announces New Features & 3 Other Stories

Spotify On Stream Announces New Features & 3 Other Stories

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: ...

9 Mars 202310min

Feed Drop: Danone's Conscious Marketer, Linda Bethea

Feed Drop: Danone's Conscious Marketer, Linda Bethea

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top...

8 Mars 202334min

Data Decoded

Data Decoded

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credit...

7 Mars 20239min

Podcasts Are Coming to YouTube Music & 3 Other Stories

Podcasts Are Coming to YouTube Music & 3 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

2 Mars 202312min

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