101. The Confidence Episode: How to Build It and What Actually Makes a Difference

In this episode of Talk Tovey To Me, Jess and Meg unpack one of the most misunderstood concepts in business and self-development: confidence.If you’ve ever thought, “I’m just not confident enough yet” — this one’s for you. Jess and Meg share a powerful reframe: confidence isn’t a prerequisite, it’s a byproduct of taking action. They dive into how real confidence is built through repetition, reflection, and resilience — not just mindset hacks or external validation.

This episode blends practical insights with personal anecdotes — from business pivots and creative ruts to luxury dinners and early bedtimes — to illustrate what it really takes to grow as an entrepreneur.

Whether you’re navigating imposter syndrome, launching a new offer, or trying to raise your rates, this conversation will leave you feeling grounded, challenged, and ready to take the next step.

🎧 Are you holding yourself back because you think you’re “not confident enough”? Tune in to learn how to build competence, reframe failure, and finally stop waiting to “feel ready.”

👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe

💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.

Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/

💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

• To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority
• Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy

Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Chapters:

• 00:00 – Introduction: burnout, and boundaries

• 02:00 – The hidden cost of creative overwhelm and mental load

• 04:15 – Personal updates: high-end dining, shifting gears, and lifestyle design

• 07:00 – Business momentum: coaching wins, systems overhaul, and leadership insights

• 11:57 – The confidence myth: why mindset alone isn’t enough

• 14:35 – Repetition builds confidence — not readiness

• 17:15 – From overthinking to ownership: the evolution of self-trust

• 19:30 – Competence before confidence: a foundational principle for growth

• 21:00 – Embracing imperfection: the value of being a beginner

• 23:50 – Imposter syndrome as a growth indicator

• 26:15 – Pricing and integrity: charging what you’ve earned

• 29:00 – Practical tips to build confidence safely and sustainably

• 33:00 – Fear of judgment: how to move through it with purpose

• 36:50 – The importance of mentorship, community, and learning from failure

• 38:20 – The bottom line: confidence comes from action