Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The Virtual Real Estate Boom, plus Supersonic Travel — with Kathy Savitt

The Virtual Real Estate Boom, plus Supersonic Travel — with Kathy Savitt

Scott shares his Pivot Miami interview with Kathy Savitt, the President and Chief Commercial Officer of Boom Technology.  He also opens with his thoughts on why virtual real estate is going to be the ...

17 Feb 202245min

Office Hours: Meta Vs. the Metaverse, Private Equity Dominance, and Professional Coaches

Office Hours: Meta Vs. the Metaverse, Private Equity Dominance, and Professional Coaches

Scott answers a question about why he’s semi-bullish on the metaverse, but bearish on Zuckerberg’s version of it. He then takes a question from a listener who wonders if private equity firms are becom...

14 Feb 202215min

The Making of Silicon Valley — with Margaret O’Mara

The Making of Silicon Valley — with Margaret O’Mara

Margaret O’Mara, a professor of history at the University of Washington, joins Scott to discuss how tech has and will continue to shape the economic map of the US, as well as the importance of public ...

10 Feb 202255min

Office Hours: McKinsey’s Mistakes, Arizona State’s Online Initiative, and the Great Resignation

Office Hours: McKinsey’s Mistakes, Arizona State’s Online Initiative, and the Great Resignation

Scott answers a question about why Peloton hired McKinsey, a company embroiled in its own troubles. He then shares his take on Arizona State’s global education initiative that aims to enroll 100 milli...

7 Feb 202220min

So Long, Spotify + Super Fast Delivery — with Ralf Wenzel (CEO of JOKR)

So Long, Spotify + Super Fast Delivery — with Ralf Wenzel (CEO of JOKR)

Ralf Wenzel, the founder and CEO of JOKR, joins Scott to discuss the company’s ultra-fast delivery model. We learn how the company operates, the problems this business is trying to solve, and evolving...

3 Feb 202245min

Office Hours: America’s Super App, Online Sports Betting, and Career Bubbles

Office Hours: America’s Super App, Online Sports Betting, and Career Bubbles

Scott answers a question about why the U.S. is so behind China in developing a super app. He then shares his thoughts on whether the online sports betting industry is a good investment, and offers adv...

31 Jan 202217min

Emotional Fitness and Entrepreneurship — with Dr. Emily Anhalt

Emotional Fitness and Entrepreneurship — with Dr. Emily Anhalt

Dr. Emily Anhalt, a clinical psychologist and the co-founder of Coa, a mental health startup, joins Scott to discuss her work with entrepreneurs and her tips for becoming mentally strong. Dr. Anhalt a...

27 Jan 202254min

Office Hours: Trader Joe’s and the Paradox of Choice, Telehealth’s Future, and Planning an MBA

Office Hours: Trader Joe’s and the Paradox of Choice, Telehealth’s Future, and Planning an MBA

Scott answers a question about how Trader Joe’s has been able to succeed without offering delivery or online shopping. He then shares his thoughts on why telehealth stocks have crashed back to earth a...

24 Jan 202217min

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