#149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.

27 Maj 202240min

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete. Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers, software makers, game and app developers, real estate brokers, consumer products makers, hotels, restaurants, manufacturers, distributors, educational institutions—and he couldn’t come up with an industry or business model where this won’t be true. That's the basis for this week's Marketing AI Show podcast. In this episode, Paul is in the hot seat, and our Chief Content Officer, Mike Kaput, interviews Paul about this topic and a recent article he posted about it.

20 Maj 202247min

In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human). We get transparent about our internal processes and hope you can learn something from this as well.

13 Maj 20221h 14min

Paul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast. Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead.  Every career path, business, and industry will be changed by AI. It’s simply a matter of time  And as designers learned with the introduction of DALL-E 2. And writers are learning with the rapid advancement of large language models from OpenAI, Google, Meta AI, and others. The future may be closer than we care to believe.  So, what can you do to turn this uncertainty into opportunity? Start by asking three questions: What will be lost? What will be gained? When? If you’re curious enough to understand what AI is, and what it is capable of doing, you will be able to see the inevitable transformations that are coming to your profession.  Listen to this episode with Mike and Paul.

6 Maj 202243min

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses. In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.

29 Mars 202232min

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing. In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and business segments as “clients,” and focuses on providing the assets and tools needed for each to accomplish their goals. Improving marketing through the use of AI-powered tech opens up opportunities for John and his team to build and nurture and community through unique relationships with their customers.

22 Mars 202240min

In this week's episode, show host Paul Roetzer sits down with Cade Metz, technology correspondent for The New York Times, and author of the book Genius Makers: The Mavericks Who Brought AI to Google, Facebook and the World. This special episode took place during MAICON 2021 when Paul and Cade sat down for a fireside chat to discuss the story of AI throughout the past few decades. Cade's book, published in 2021, gives readers an insider’s look at the mavericks leading the race for AI supremacy. Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question: How far will we let it go?  As one of Paul's opening lines of the interview, "[Genius Makers] literally just changed my perspective on the significance of what's happening," this episode dives into greater detail into some important moments in the book.

15 Mars 202250min

In this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI. In this episode, Paul and Karen explore the ethical development and application of AI. Drawing on her expansive research and writing, Hao offers: An inside look at the policies and practices of major tech companies. Lessons learned that you can use to ensure your company’s AI initiatives put people over profits.  A look into what's next and what's needed for responsible AI.

8 Mars 202244min