Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio
Brand Growth Heroes28 Maj 2025

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes.
  • Golden nuggets.
  • Actionable insights

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn


Avsnitt(123)

Ep76 VITHIT Vitamin Water: Founder Gary's Blueprint to Becoming Category Leader (Part 1)

Ep76 VITHIT Vitamin Water: Founder Gary's Blueprint to Becoming Category Leader (Part 1)

VITHIT: This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT i...

14 Nov 202435min

Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love

Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love

Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness cate...

4 Nov 202428min

Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer

Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here t...

16 Okt 202430min

Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.

Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.

In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growi...

30 Sep 20241h

Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen

Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen

Listen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for...

2 Sep 202455min

Ep71 $500M: OLIPOP *Explodes* the USA Soda Market

Ep71 $500M: OLIPOP *Explodes* the USA Soda Market

$500M: OLIPOP explodes the USA Soda MarketJoin us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.OLIPOP Co-Founders D...

28 Juli 202446min

Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?

Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you’re ever wondering what it takes to own and run your own manufa...

10 Juni 202442min

Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years

Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years

Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his awa...

9 Apr 202442min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
24fragor
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden