Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes.
  • Golden nuggets.
  • Actionable insights

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn


Avsnitt(123)

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods,...

9 Nov 202342min

Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It

Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It

Are you curious to know what it's like for a founder in the week before a sale of their business?➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if ...

5 Nov 202344min

Ep66 How COOK Grew to £130M With NO External Investment

Ep66 How COOK Grew to £130M With NO External Investment

COOK is an award winning frozen meals company based in the UK.  It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing fa...

23 Okt 202336min

Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard

Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, althou...

8 Okt 202359min

Ep64 How to Create Content that SELLS & Drives GROWTH, with Dan Knowlton

Ep64 How to Create Content that SELLS & Drives GROWTH, with Dan Knowlton

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sha...

14 Sep 202329min

How ODDBOX Grew to £32M: Dig Deep into their D2C Journey

How ODDBOX Grew to £32M: Dig Deep into their D2C Journey

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 year...

9 Juli 202345min

Founders' Hotline: Bold Bean Co's Viral Mistake

Founders' Hotline: Bold Bean Co's Viral Mistake

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bo...

25 Maj 20232min

Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.

Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.

As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?Follow Brand Growth Heroes here on Instagram, Tiktok, Linke...

22 Maj 202343min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
24fragor
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden