From Deployment to Impact: Maximising Business Value with HR Tech (an Interview with Matthew Brown)

Is your HR tech stack fixing real business problems, or just fuelling the shiny object hype?

With new HR technologies arriving faster than ever, many organisations are quick to jump on the next big thing. But in the rush to modernise, are we losing sight of the real business problems we’re meant to be solving?

In this episode of the Digital HR Leaders podcast, host David Green is joined by Matthew Brown, Director of Research, HCM at ISG, whose diverse career spans practitioner, former Chief People Officer, and now respected industry analyst. And together they tackle a fundamental question: Are we truly leveraging HR technology to create business value, or are we just keeping up with trends?

Tune in and join them as they explore:

• Why the disconnect between HR and tech adoption persists, and how to bridge it

• The risks of adopting AI without clear business purpose

• Why data quality remains an overlooked but critical obstacle

• What HR tech vendors should be doing to ethically upskill their customers

• When reimplementation of existing systems may be a smarter choice than replacement

• How to distinguish genuine tech partners from transactional vendors

If you’re questioning whether your HR tech strategy is driving real results or just driving activity, this conversation, sponsored by HiBob, offers timely insight, practical guidance, and fresh perspective from both sides of the industry.

HiBob is a fast-growing new leader in the HCM market. In fact, according to HR tech guru Josh Bersin, HiBob is one of the few SaaS companies that have successfully cracked the code on user experience.

Josh Bersin says that Bob is not only feature-rich but genuinely enjoyable to use.

Read his review of Bob--as an HR tech analyst and user--at www.hibob.com/davidgreen2025.

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