#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting
RevOps Lab2 Juli 2024

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy!


In today's episode, you’ll learn everything you need to know about Customer Success Ops.

You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.

What you’ll learn in this episode:

  • How to measure brand awareness in RevOps

  • How to succeed at Customer Success Ops/Work with customers

  • How did the ideal customer profile change over the last months (ToFu & MoFu)

You can find more information about Marcus here:

⁠https://www.linkedin.com/in/marcusbe/⁠

RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠

Marker:

(00:00:00) Introduction/What has changed in your work in the last 18 months?

(00:07:48) Good to know: Customer Success Ops / Who is a good customer?

(00:19:43) Top of the Funnel: How did the ideal customer profile change?

(00:24:27) Outbound, Buyer, Challenges in 2023

(00:30:39) How can RevOps measure brand awareness?

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(119)

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

Lauren Silvers, GTM Programs Lead at Ironclad, joins the show to share a bold, future-focused vision for revenue operations: one that’s deeply buyer-centric, AI-assisted, and system-aware. Drawing fro...

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#85 How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater

#85 How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater

Seth London, VP of Revenue Operations at Meltwater, joins the podcast to unpack one of the most strategic (and misunderstood) relationships in GTM: the connection between RevOps and FP&A. With firstha...

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#84 How to Get Perfect Deal & Pipeline Visibility - with Janis and Philipp

#84 How to Get Perfect Deal & Pipeline Visibility - with Janis and Philipp

Janis and Philipp dive into one of the most requested topics in RevOps: pipeline visibility. What does it actually mean? Why is it so hard to get right? And what does good look like?Using the Pipeline...

1 Juli 202540min

#83 Becoming strategic in RevOps with our cheat sheet - with Janis and Philipp

#83 Becoming strategic in RevOps with our cheat sheet - with Janis and Philipp

Janis and Philipp are back for another guest-free deep dive—this time breaking down the most downloaded cheat sheet they’ve ever released: The Strategic RevOps Cheat Sheet. In this candid Friday-after...

23 Juni 202535min

#82 The 5A Framework for Strategic RevOps – with Joe Ort, RevOps Inflection

#82 The 5A Framework for Strategic RevOps – with Joe Ort, RevOps Inflection

Joe Ort, Founder of RevOps Inflection and 15-year RevOps veteran, joins the show to share his 5A Framework—a repeatable, strategic approach for diagnosing, prioritizing, and scaling RevOps impact. Fro...

9 Juni 202537min

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

Rhys Williams, Founder of RevOps agency Domestique, joins the show to talk about one of the most frustrating (and familiar) realities in GTM: executives don’t trust the data. But the real issue? It’s ...

2 Juni 202534min

#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

Haris Odobasic, Co-Founder of Revenue Visions and longtime RevOps leader, returns to the podcast to share the story behind his new book, The RevOps Pendulum. From writing habits and research methods t...

26 Maj 202543min

#79 How RevOps Can Drive Enterprise Value - with Cliff Simon, GTM & RevOps Leader at Carabiner Group

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Cliff Simon, GTM & RevOps Leader at Carabiner Group, joins the show to break down how RevOps leaders can influence the single metric that matters most: enterprise value. Drawing from 20+ years in go-t...

19 Maj 202534min

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