#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting
RevOps Lab2 Juli 2024

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy!


In today's episode, you’ll learn everything you need to know about Customer Success Ops.

You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.

What you’ll learn in this episode:

  • How to measure brand awareness in RevOps

  • How to succeed at Customer Success Ops/Work with customers

  • How did the ideal customer profile change over the last months (ToFu & MoFu)

You can find more information about Marcus here:

⁠https://www.linkedin.com/in/marcusbe/⁠

RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠

Marker:

(00:00:00) Introduction/What has changed in your work in the last 18 months?

(00:07:48) Good to know: Customer Success Ops / Who is a good customer?

(00:19:43) Top of the Funnel: How did the ideal customer profile change?

(00:24:27) Outbound, Buyer, Challenges in 2023

(00:30:39) How can RevOps measure brand awareness?

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(119)

#78 The 7 Strategic Priorities in RevOps – with Cristina De Martini, Research Director at Forrester

#78 The 7 Strategic Priorities in RevOps – with Cristina De Martini, Research Director at Forrester

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#77 Building Partner Operations from Scratch – with Hassan Irshad, CEO of RevInfinity

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#76 ReUpload: How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

#76 ReUpload: How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

This is a reupload of the episode – perfect for anyone who missed it or wants to listen again.Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS fina...

14 Apr 202544min

#75 Salesforce Data Hygiene: How to Get It Right - with Janis & Philipp

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Janis and Philipp return for another solo deep dive—this time unpacking one of the most downloaded resources they've released so far: the Salesforce Data Hygiene Cheat Sheet. Based on 100+ conversatio...

7 Apr 202533min

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#74 A RevOps Guide to Signal-Based Outbound - with Soham Maniar, Head of RevOps & Sales Development at Weaviate

Soham Maniar, Head of Revenue Operations at Weaviate, joins the podcast to unpack the power of signal-based outbound. From tracking product usage to de-anonymizing GitHub activity, Soham shares how he...

31 Mars 202536min

#73 A 4-Step Framework for Stronger RevOps – with Hans Lees, Director of RevOps at DroneDeploy

#73 A 4-Step Framework for Stronger RevOps – with Hans Lees, Director of RevOps at DroneDeploy

Hans Lees, Director of Revenue Operations at DroneDeploy, joins the podcast to share his RevOps Discovery Framework — a powerful approach to uncovering root problems, aligning stakeholders, and drivin...

24 Mars 202548min

#72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

#72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

Lorena Morales, Global Director of Revenue Operations at JLL, joins the podcast to discuss what it takes to build and scale RevOps at one of the world’s largest real estate companies. With over 100,00...

17 Mars 202533min

#71 Salesforce Activity Capture Masterclass

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For the first time on the podcast, Janis and Philipp take the mic without a guest to do a deep dive into a topic they deal with daily: Activity Capture in Salesforce.If you’ve ever struggled with trac...

10 Mars 202533min

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